Pre-Soul Train Celebrity Gifting Suite

Room Service Lounge in Atlanta, GA opened its doors for celebrities to enjoy the Prominence Marketing Group present Pre-Soul Train Awards Gifting Suite. Hosted by Creative Incentives Gifts & Prominence Marketing Group, this extravaganza gave celebrities and press direct access to some of today’s hottest brands, products and services.

Attendees experienced all inclusive products from The Rack Trap, Uptown Magazine, Seraphin Cognac, Heritage Link Brands, Rumba Cigars, Mochabeauti.com, Young, Black & Famous, Def Jam, Cocoa Babies, PZI Jeans, Skincare by Feleciai, Posh Branding House, Andrea and Me, Eventista Productions and Jean Carter Solutions.

“Gifting is an excellent opportunity for companies to market their products to people they otherwise would have zero access to,” said Keisha  McCotry CEO of Prominence Marketing Group.

Some of the celebrities that were gifted include, Ginuwine, Naturi Naughton, Derek Blanks, Cliff “Hollywood” Boyce, Kandi Burruss, Antonia “Toya” Carter, Jonell Kennedy, Zen Q, Shay Johnson, Tameka “Tiny” Cottle,  Leonard Burnett Jr. , Jonell Kennedy and a host of industry executives.

About Creative Incentives Gifts
Creative Incentives gift bags say “elegance & style” in the most prevalent way to make your supporters feel valued. Founded by Keisha McCotry of Prominence Marketing Group, Creative Incentives Gifts is a premier luxury brand placement company, specializing in creating VIP branding campaigns for high profile events such as Award Shows, Charity Events, Fashion Events, Film Festivals and other target markets.
About Prominence Marketing Group
Prominence provides the comprehensive implementation service for all aspects of marketing & communications. We pride ourselves on exceeding the expectations of our clients. Therefore, with service as our priority and a foundation of excellence, Prominence Marketing Group is the epitome of exclusiveness in the industry of public relations and marketing.

About Room Service Lounge

A former 24-hour diner re-conceived by a well-traveled music business exec/partner of DJ Clue’s Desert Storm Records, RSL’s a hospitality-themed lounge-o-raunt, with sheer gold drapes, black ostrich-skin chairs and couches, two 106″ retractable projector screens, circular glass tables with leather-topped pizza-pie stools, a black-fenced VIP area, and a check-in counter-inspired marble bar, where you can complain about the service, and demand to be upgraded to a double.

Additional Photos

Trial Attorney L. Chris Stewart Taps Prominence Marketing Group as AOR

(Atlanta, GA) October 19, 2009 – Public Relations firm, Prominence Marketing Group, has been chosen as the public relations agency of record by Trial Attorney L. Chris Stewart, it was announced today by Keisha McCotry, Publicist of Prominence Marketing Group.

To support Attorney Stewart, Prominence Marketing Group will implement a full-scale public relations campaign will begin October 2009.

L. Chris Stewart, said, “Working with Prominence will enable me to continue to be a voice for the community and expand all avenues of communication with current and future clients.”

One of the key objectives of the integrated public relations plan will be to increase exposure on a national level. Prominence Marketing Group will utilize Web 2.0 and Social Media strategies in addition to traditional Public Relation methods.

About Attorney L. Chris Stewart

L. Chris Stewart is the youngest African-American Partner in his law firm.  Morgan & Morgan is arguably the nation’s largest personal injury firm in the country.  Chris has been featured in Jet Magazine, Diversity and the Bar Magazine, aol.com, and numerous other publications. He has recovered millions of dollars in settlements and jury verdicts for his clients. Chris also traveled with famed actor Bill Cosby as a motivational speaker and was featured on ABC’s Nightline and Dateline.  He is also a frequent speaker at inner city elementary schools. For more information visit his website, www.lcstewart.com

About Prominence Marketing Group

Prominence provides the comprehensive implementation service for all aspects of marketing & communications. We pride ourselves on exceeding the expectations of our clients. We implement proactive Public Relation campaigns, plan events and seminars, provide crisis and reputation management, and improve corporate communications. For further information, visit the company website at www.prominencemarketinggroup.com

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College Brand Placement Opportunity

Atlanta based, Creative Incentives Gifts was recently tapped by Rize Brands to participate in the 2009 college branding campaign. This gifting program targets student residents in nearly 45 colleges and universities across more than 12 states. As part of this program we are giving away thousands of gift bags to students moving into our student housing network this winter.

Creative Incentives Gifts will be working with the following universities Mississippi State University, University of Georgia, Georgia State University, Georgia Tech, Clemson University, Louisiana State University, Auburn University, University of South Florida, University of North Carolina, and North Carolina State!

“This is a great honor for Creative Incentives Gifts and we look forward to working with this market”, says Keisha McCotry.

About Creative Incentives Gifts
Founded by Keisha McCotry of Prominence Marketing Group, Creative Incentives Gifts is a premier luxury brand placement company, specializing in creating VIP branding campaigns for high profile events such as Award Shows, Charity Events, Fashion Events, Film Festivals and other target markets. For more information visit: www.creativeincentivesgifts.com

For sponsorship opportunities please contact: collegebranding ( @ ) creativeincentivesgifts dot com

Lawyers find a new following via Twitter

Lawyers, often partial to the herd mentality, are beginning to embrace social networking and are noticing some returns.

Cutting-edge legal practitioners say they are using social networking sites such as Twitter, Facebook and LinkedIn in three main ways: to market themselves, to better communicate with clients and to gain an understanding of their clients’ business relationships.

Glenn Manishin, an antitrust, telecommunications and technology policy litigator at Duane Morris LLP, has been involved in social media “on an intensive basis” for more than two years and said he finds it to be an extremely valuable tool to develop client relationships and his reputation. At least half a dozen clients have retained him based upon getting to know him through social media.

“I have clients and potential clients that never e-mail me any more; they only send me direct messages through Twitter,” he said.

Peter Townshend and Cindy Hess, attorneys who orbit the technology community and represent startups, say attorneys risk being labeled “old school” or out of the loop if they don’t use social networks.

“I use these tools and services to understand the business that many of my clients are touching and are in,” said Hess, a corporate attorney at Fenwick & West LLP.

Hess counsels emerging companies on venture capital financing and mergers and acquisitions, and she represents companies and underwriters in public offerings.

Hess said her initial reason for adopting Facebook and Twitter was because of the firm’s representation.

“It makes a lot of sense to understand the business your clients are in to the extent that you can,” Hess said. “We don’t always have an opportunity to be consumers of our clients’ products and services. It’s nice to have personal connection to what our clients are doing.”

And the personal can overlap with the professional.

“It’s a fantastic way to keep up with clients on a personal level — to know what’s going on with their lives,” said Townshend, a corporate, private equity and emerging companies partner at McDermott Will & Emery LLP.

Many of these sites are household names whether or not you tweet, have a profile or have built up a robust roster of “friends.” Using — or not using — these technologies can say a lot about a businessperson, said law firm public relations consultant Elizabeth Lampert.

The cities with the biggest Twitter populations, for instance, are New York, Los Angeles, Toronto, San Francisco and Boston, said Lampert, president of Elizabeth Lampert Public Relations.

“It would be foolish to not have at least a presence on these sites where so many people are paying attention,” Lampert said. “These sites are a great way for law firms to follow their clients and competitors.”

This is true particularly for technology-related businesses, Manishin said.

“If you’re not involved in social media now, you’re definitely behind the 8-ball because it is so much the rage,” he said. “It’s something that can and should be embraced. Now, whether or not you do it successfully depends upon how much time you devote to it and whether you understand the culture.”

Because lawyers are trained to avoid risk from the beginning, attorneys and law firms are slow to adapt to change. As a result, Townshend said he’s enjoying a comparative advantage.

“I’m happy my competitors are slow, and I would love their firms to adopt dumb policies about forbidding use of social networks,” he said. “The temptation is to adopt don’t-use-it policies without thinking about the client benefit. It’d be great for me if that was adopted because they obviously don’t understand the technology and completely whiff on the marketing opportunity.”

Neither McDermott, Fenwick nor Duane Morris have fashioned specific guidance on the use of social media.

“There’s an unspoken policy that this is a public medium and just as though you were out there in any context, you’re expected to conduct yourself in an appropriate way,” Hess said.

By William Arthur Haynes

Source

The Importance of Public Relations for Small Business Owners

Many small business owners with whom I talk simply don’t see the need for public relations – much less the need to hire an agency to represent them. I often hear small business owners say “I don’t need you, I write my own press releases!” That’s great, but if you consider “public relations” to just be writing a press release then you are probably missing 90% of the value.

The fact is, almost any small business can receive a positive return on investment if they manage their expectations and budget accordingly. Unlike advertising, you can’t dictate where, when, what and how often your message will be delivered. Public Relations is many things, but it is NOT “Free Ads.” Instead, one should view it as the ultimate “word of mouth.” Instead of one happy customer telling 10 of her friends, today’s Internet media can reach MILLIONS of people in a single day!

This is a great thing if you have confidence in your brand and patience with reporters who may have never heard of you, your company, products or even your new business concept. Ultimately, if you can sell the idea to an individual reporter he will talk about it – to his readers, co-workers and his friends at the TV station on the other side of town.

The long term benefits of public relations are what really create value. Unlike advertising, public relations campaigns aren’t always powerful immediately, nor do its effects fade once the campaign is over. Good press will last for months and years. It will also help defend your company from negative things that may come up. Additionally, positive press and public image can also generate increased awareness, leading to even more coverage … without you even lifting a finger!

For example, if you put a banner advertisement on a site that features a review of your competitor’s product, your message is delivered and that’s great. But what about two weeks or six months later when that advertising campaign is over? Your competitor’s review is still there … building value for their brand.

So what can a business owner do and, if she should hire someone, what should they help her with?

Anyone with time to spend, the ability to write clearly and speak English well can:
1. Write a press release
2. Write a letter to the editor of their local papers and trade media
3. Answer the phone when a reporter calls
4. Quickly and concisely provide the information the reporter needs.

Additionally, with access to the internet, most people can also research the contact info for national and regional media. Or they can use a service like PR Web to quickly, cheaply and easily send out a press release.

So why do you need a public relations agency if you can write a press release and talk to the media all by yourself?

The answer is simple; because a professional can usually do it better – generating more positive results quicker, with less mistakes.

A public relations agent can:
1.Provide access to pre-existing contacts, PR tools and media databases
2.Provide an outside perspective – and the ability to suggest new ways of promoting the company, products, and services. I once had an article in the Financial Times and my boss called me in and demanded to know why I was “wasting my time” with, “some paper he had never heard of!”
3.Work with the business owner to maximize opportunities such as holidays, pop-culture news, or even political events.
4.Construct and polish pitches that are tailored to individual media and reporters.
5.Provide the experience of knowing what will and what won’t work – so that you make less mistakes. Good PR agents have already made and (hopefully) learned from their mistakes!
6.Help when the business owner simply doesn’t have the time to do it herself.

If you want more information concerning the importance of Public Relations for small business, contact me at keisha@prominencemarketinggroup.com

-Article written by James Hill

Why Should Law Firms Care About Public Relations?

Law firms that still disregard public relations as a viable discipline that is not applicable to their profession are missing a vital component in business development and losing out on thousands of dollars. Bottom line public relations is really quite simple: its about building a reputation and maintaining that reputation. In other words, its “getting known, liked and trusted” in your target market.

Don’t believe me, just pick up any news paper and discover for yourself how CEOs of banks are being perceived these days. They are seen as corrupt, greedy, entitled and in some cases incompetent. Not much sympathy for the former masters of the universe.

For any successful business development PR has to be an essential component. Here are some reasons why attorneys, especially those who are revisiting their strategic business plans, should include it in their marketing mix:

1. Paid advertising increases name recognition; media relations increases credibility. People read a story, or view a new report on TV, in which, an attorney is quoted, he or she are automatically perceived as an expert.

2. Media coverage helps you attract quality prospects. Because public relations increases credibility, it helps you attract clients who want the best. When people/businesses have heard of firm’s name or a particular attorney, it is easier to attract and hold their attention while you tell them about your services.

3. Being quoted, having articles published on a regular basis, makes you a player in your field.

4. Obtaining coverage in important publications or on TV can make your organization
look much larger than it is. Don’t believe me? OK, be honest, when you see someone on TV, don’t you automatically assume that the attorney is with “big” law.

5. Public relations helps you avoid price competition. If the people in your target market believe that you are the best, they will understand why it is important to pay top dollar.

Finally, a public relations program stretches your business development budget. Because the media do not charge for news coverage, the relative cost of a good PR program is a lot less than that of paid media or a direct mail campaign.

Source: Paramjit L. Mahli

If you want more information concerning the importance of Public Relations for Law Firms, contact me at keisha@prominencemarketinggroup.com

Prominence Marketing Group Signs Insatiable U Hair

Prominence Marketing Group Introduces Insatiable U Hair

Bebe Hall, former spokes model for Hair Club for Men & Women, has opened Insatiable U Hair – A Buckhead boutique that specializes in repair, restoration, & restyling of lace front wigs.

Lace front wigs have become one of the quickest hair styling trends thanks to Beyonce, Tyra, Pam Anderson, and other TV personalities . Now you have a discreet and professional stylist to maintain & repair your secret to beautiful hair – Stylist Bebe Hall specializes in repair, restoration, and restyling lace front wigs made in 100% Remy hair. Insatiable U Hair Salon is located in the heart of Buckhead [3348 Peachtree Rd NE, Tower 200 Suite 700] to serve a diverse clientele including White, Black, and Asian men and women.

Insatiable U Hair has a reputation for excellence with many high profile clients including corporate executives, entertainers, actors, and politicians. Restoration can be made to all different hair types including Asian Remy, Malaysian Remy, Mongolian Remy and Brazilian Remy. Insatiable U customers range from celebrities, video vixens, actors, and entertainers to women who have hair loss due to alopecia, cancer treatments and other types of medical conditions that cause hair loss.

Lace Front Wigs has a unique cap which is made from a transparent lace. This special lace gives the wig and it’s hairline a more natural look. This also creates a flawless, invisible and undetectable hairline. Bebe Hall first discovered lace front wigs after years of chemical abuse and turning to Hair Club for Men fifteen years ago. Insatiable U Hair offers precision cuts, color, perms, body waves, corrective color, & styling for lace front wigs. To schedule your appointment call 404.418.8247, or visit www.insatiableuhair.com. For hair and beauty interviews contact Catherine Hill at Prominence Marketing Group: 866.620.1408.

About Prominence Marketing Group

Prominence provides the comprehensive implementation service for all aspects of marketing & communications. We pride ourselves on exceeding the expectations of our clients. Therefore, with service as our priority and a foundation of excellence, Prominence Marketing Group is the epitome of exclusiveness in the industry of public relations and marketing.

Welcome to Dreamland Reality Show Premiers on BET June 2

Waiting somewhere out there for a chance to become the next “superstar entertainer” is an undiscovered talent with the stamina, stage presence and style of today’s chart topping artists. Thousands of wannabe stars battle for a spot in the music industry everyday. Atlanta has always been known as Black Hollywood but Welcome to Dreamland takes you inside that dream to see what it really takes to be successful.

“We are extremely excited that BET chose to premiere Welcome to Dreamland,” says Executive Producer Vawn.

This dynamic show stars industry veterans that use their insider knowledge to mold the contestants into true dream makers. “We supported the contestants and gave them the skills to be successful,” says Jazze Phae. The stars of the show include:

Jazze Pha: Jazze Pha has indeed made his mark musically, and over the last 10 years has proved to possess a unique staying power that keeps him at the forefront of music. Jazze Pha is known to be one of the most prolific artists/producer in entertainment. His up-tempo beats and boisterous personality have solidified him as one of the greatest music makers of this generation.

Drumma Boy: Drumma Boy is known as one of the men responsible for several hits from multi-platinum recording artist Young Jeezy’s The Recession and Monica’s upcoming album. With a gift to manufacture inimitable sounds the young virtuoso has been recruited into the studio recently with a wide range of artists including the platinum selling Mary J. Blige, Akon and Brandy.

Vawn: Vawn credits a humble upbringing with his ability to appeal to a wide audience. Vawn had the benefit of working with A-list artists like Jermaine Dupri, Jagged Edge, Xscape, B2K, Ginuwine, Avant, Mya and many others. Vawn is a businessman, recently launching SmoakWood /RockHard Entertainment where he serves as co-owner and COO alongside his trusted business partners, Eugene Smoak and Jeff Wood.

Sergeant Hollywood: As one of the top personal trainers in the World, Cliff “Hollywood” Boyce is a veteran bodybuilder and trainer of 25 years who passes on his knowledge to clients ready for comprehensive workouts. He doesn’t simply change your body, he transform your lifestyle. Boyce’s clients include the famous, affluent, trendy and the tastemakers. His roster boasts several entertainers, including the multi-platinum R&B heartthrob Usher.

Welcome to Dreamland is a six episode series that will debut on June 2 at 10:00 PM EST on the BET Network. Follow Welcome to Dreamland on Twitter @DreamlandOnBET for up to date news and updates.

About Welcome to Dreamland
Welcome to Dreamland features producers Jazze Pha and Drumma Boy. They compete with each other to see who can develop the best act. Welcome to Dreamland follows along as performers are put through an intense development process with producers, songwriters, stylists, designers and photographers. The winner gets the chance at stardom. Welcome to Dreamland is the creation of recording artist Vawn and Jeff Wood of Yard Productions. It is being developed and executive-produced by James DuBose and his DuBose Entertainment. Vawn is also executive-producing and hosting.

Kentucky Derby Celebrities Gifted by Be Mom Couture

At this year’s Kentucky Derby celebrities received

a great amount of elegant products from Creative Incentives Gifts, a luxury celebrity brand placement company.  Creative Incentive Gifts selected Be Mom Couture due to the quality and demand for their high end products.

Be Mom Couture items were given to such stars as Kim Kardashian, Gabrielle Union, Michael Jordan, Bob Johnson, Lynn Whitfield, Dr. Julius Erving, Boris Kudjoe, Tichina Arnold, Fantasia and many more.

Be Mom Couture celebrates style with handbags that adorn mismatched patterns and ultra feminine ruffles, trendy tees that define posh style, charming jewelry to pamper and accessories that are a must for every mom’s style. Visit Be Mom Couture’s website at www.bemomcouture.com.

About 135^th Kentucky Derby
The 2009 Kentucky Derby was the 135th running of the Kentucky Derby. The race took place on May 2, 2009, and was televised in the United States on the NBC television network. The Atlanta-based Southern Tourism Society named the Kentucky Derby Festival, which was April 11 to May 1, as one of the top tourist attractions in the Southeast for the first half of 2009. The race is known in the United States as “The Most Exciting Two Minutes in Sports” for its approximate duration, and is also called “The Run for the Roses” for the blanket of roses draped over the winner.

About Creative Incentives Gifts
Creative Incentives gift bags say “elegance & style” in the most prevalent way to make your supporters feel valued. Your important recipients will be reminded just how much you value their support. Each bag is individually tailored to the theme of the event or the special occasion. Whether the bag is casually elegant, sporty and fun, simply sumptuous or over-the-top, you can be sure every item included in the Creative Incentives gift bag is nothing short of fabulous. Creative Incentives Gifts is a subsidiary of Prominence Marketing Group.

Kentucky Derby Celebrities Gifted by Natural Miracles

At this year’s Kentucky Derby celebrities received a great amount of elegant products from Creative Incentives Gifts, a luxury celebrity brand placement company.  Creative Incentive Gifts selected Natural Miracles due to the quality and demand for their natural dietary supplement.

Natural Miracles items were given to such stars as Kim Kardashian, Gabrielle Union, Michael Jordan, Bob Johnson, Lynn Whitfield, Dr. Julius Erving, Boris Kudjoe, Tichina Arnold, Fantasia and many more.

Natural Miracles Inc. is a natural dietary supplement company that uses pharmaceutical grade essential oils in softgels. The mission is to successfully provide effective, affordable, alternative health products that increase the overall well being of customers. In order to accomplish this mission, Natural Miracles Inc. utilizes the services of skilled and motivated employees, attain loyal customers, create a positive business atmosphere, and maintain long-term financial strength. Visit Natural Miracles’ website at http://naturalmiracles.net/.

About 135th Kentucky Derby
The 2009 Kentucky Derby was the 135th running of the Kentucky Derby. The race took place on May 2, 2009, and was televised in the United States on the NBC television network. The Atlanta-based Southern Tourism Society named the Kentucky Derby Festival, which was April 11 to May 1, as one of the top tourist attractions in the Southeast for the first half of 2009. The race is known in the United States as “The Most Exciting Two Minutes in Sports” for its approximate duration, and is also called “The Run for the Roses” for the blanket of roses draped over the winner.

About Creative Incentives Gifts
Creative Incentives gift bags say “elegance & style” in the most prevalent way to make your supporters feel valued. Your important recipients will be reminded just how much you value their support. Each bag is individually tailored to the theme of the event or the special occasion. Whether the bag is casually elegant, sporty and fun, simply sumptuous or over-the-top, you can be sure every item included in the Creative Incentives gift bag is nothing short of fabulous. Creative Incentives Gifts is a subsidiary of Prominence Marketing Group.