Public Relations Support for #AccessoriesTheShow

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AccessoriesTheShow Pavilion has become an integral part of the buying cycle by filling the void in the September New York market. This all-accessories presentation consists of a tightly-edited group of accessory resources and is staged in an inviting setting.  Spend your days indulging in the trademark amenities offered exclusively at AccessoriesTheShow – ultimately creating the season’s most inviting environment.

Need help booking press appointments & interviews during  Contact luxury@prominencemarketinggroup.com or complete form below:

 

*Prominence Marketing Group is a independent public relations firm 

Public Relations Support for @TheRugShow 2014!

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The Rug Show is a non-profit industry association comprised of producers, importers and wholesalers whose primary aim is to better promote and expand the collective interests of our industry. By bringing together a consortium of different rug industry businesspersons – particularly from North America – to develop promotional ideas, stage events and expand positive exposure for our wares across the globe, The Rug Show will develop marketing tools, promote member brands and expand mutually beneficial connections across the industry.

Need help booking press appointments & interviews during therugshow? Contact luxury@prominencemarketinggroup.com or complete form below:

*Prominence Marketing Group is a independent public relations firm 

Free Public Relations Website Analysis

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Prominence Marketing Group is offering a professional evaluation of your website, SEO and rankings 100% free of charge! Web PR is extremely important. Your website should attract journalists and site visitors.

Public Relations Support for 2014 Fort Lauderdale International Boat Show!

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Fort Lauderdale, Florida, the “Yachting Capital of the World” will host the 55th Fort Lauderdale International Boat Show on October 30-Nov 3, 2014. Show exhibits range from yacht builders and designers to exotic cars and brokerage yachts. A wide variety of boats and sea vessels will be on display including runabouts, sportfishers, high performance boats, center consoles, cabin cruisers, flats boats, skiffs, express cruisers, sailing yachts, motor yachts, bowriders, catamarans, ski boats, jet boats, trawlers, inflatables, canoes, and extraordinary superyachts. Covering seven locations and over 3 million square feet of space, the show’s transportation network of bus shuttles, water taxis, and riverboats ensures attendees can easily navigate the boat show and its expansive waterways system.

Need help booking press appointments & interviews during ? Contact luxury@prominencemarketinggroup.com or complete form below:

 

*Prominence Marketing Group is a independent public relations firm 

Building a Luxury Brand Image in a Digital World

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Luxury managers often see digital media as a threat, worrying that mass appeal will take power away from the brand. But digital channels offer powerful connections with customers and closer integration with their ecosystems.

“Hermès has no desire to become “masstige” (a mass producer of prestige goods) said the company’s CEO Patrick Thomas in 2009, despite two-year waiting lists for its famous Birkin or Kelly handbags at the time. The luxury brand maintained that it did not want to dilute the brand image and compromise on quality in the interest of short-term profits.

Such a dilemma is par for the course in luxury and is also applicable to the digital presence of the companies in the industry: How to maintain demand and a big customer base while remaining exclusive? This is all the more important as digital channels “expose” brands regardless of whether they want to or not, through the hundreds of thousands of press articles, comments and pictures that are posted daily about luxury brands

Hermès has resisted selling any of its “core”, highly sought-after collections online, and the company emphasizes that its brand website is more of a channel for consumers to explore the world of Hermès, from its seasonal inspiration, to its heritage, art and museum collaborations and exhibitions. The same is seen on the company’s Facebook page. Hermès has also embraced the mobile app channel but only with their Silk Knots app that educates consumers on how to vary their scarf tying techniques.

Since digital attracts a much younger demographic not necessarily seen in physical stores yet, educating customers and other stakeholders about the brand’s DNA and what it seeks to represent is central to building the future generation of customers whose spending power will increase with age. Such approaches also entice them to the exclusivity of the store. To successfully engage people on digital channels while maintaining “distance” from the mass market, brands must answer two key questions: first, how to coordinate offline and online efforts to offer the best multichannel experience? And second, how to build an exclusive image online?

How to marry bricks and clicks?

Luxury and fashion brands built their brand promise through a unique in-store environment and intimate personalized service that they can hardly transfer to the online world. So how should luxury brands marry bricks with clicks? Critics within the industry are often opposed to bringing clicks to bricks, arguing that the former endangers the later by cannibalising sales and potentially threatening the brand image by making the brand more accessible through online channels and social media.

While these dangers exist, deserting digital media would be even more problematic and would leave room for rivals to build awareness and competition, and prevent the brand from actively engaging with customers and responding to critics. In fact, brands that have been very successful so far have focused on maximising the synergies and complementarities with physical stores. For instance, multi label boutiques like Lane Crawford and Neiman Marcus that have long started their e-commerce sites, do encourage and enable customers to pick up their e-purchases in store, or visit a store for exchanges or refunds. It is a way to drive double footfall and traffic both online and offline. The key differentiating factor of luxury brands is and will remain the store experience and customer service, hence many luxury brands feel that a consumer needs to ultimately walk into a store to experience this, in order to gain “true” customer loyalty in the long-term. In sum, digital engagement should be seen as a way to leverage an additional consumer touch point, rather than jeopardising existing sales.

Second, inherent to the notion of luxury is that it supposes to create a distance between the brand and its customers  to create the dream. But this is in direct contradiction to the notion that social media and digital channels connect people with one another and lower the barriers to entry.

Article by: David Dubois

How to build a prestigious image?

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The power of image relates to how a brand can increase its brand awareness and value by embracing and leveraging different digital channels to reach consumers.  It is further complicated when different consumer groups choose different digital channels.  Between Facebook, Twitter, Instagram and blogs, certain brands have compartmentalized their reach differently. This gives consumers the choice of which platform to be engaged with depending on which resonates most strongly with their lifestyle and desires, and also gives the opportunity for brands to intelligently use browsing data in order to more effectively target specific demographics.

The Burberry Facebook page for example, is very product driven, and lists many smaller accessory pick up items like wallets, clutches, sunglasses, versus their higher end exotic lines. It also features more of the brand’s music influences, which is not seen on its Twitter and Instagram accounts. The company’s Instagram account is much more “backstage” driven, with scenes of London; behind the scenes photo shoots; and live pictures from runway shows. This appeals to the slightly more visual and artistic customer who craves instant gratification from staying updated and plugged in real-time. The Mulberry blog, or journal is much more lifestyle-driven, and posts much less product, but more on styling influences, travel stories, events and even food recipes.

By giving people the opportunity to give their own representation of brands online, the digital revolution has led to much more fragmented, bottom-up, multifaceted brand building. In turn, this requires that luxury companies step up and strategically engage in image building with customers, and use digital platforms as a springboard for engagement and sales.

Article by: David Dubois

Snap2Live featured on Beauty Style Watch

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URL: http://www.beautystylewatch.com/section/snap2live-safety-fashion-belts/

Buckley K featured on the Style Boro

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URL: http://www.thestyleboro.com/2014/07/the-sisterhood-of-traveling-stripes.html

Ocean Drive Magazine features Heather Blond

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url: http://oceandrive.com/galleries/mercedes-benz-fashion-week-swim-pool-party-at-hyde-beach

Heather Blond Resort & Lounge

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Luxury resort fashion brand Heather Blond presents Heather Blond Resort & Lounge during Miami Swim Week

New York, NY (PITCH ENGINE) July 10, 2014- Fashion designer Heather Blond is proud to announce the Heather Blond Resort & Lounge taking place during Miami Swim Week. The brand will kick off this fashion forward private event at The Raleigh Hotel on July 19th at 5:00 PM with cocktails sponsored by Beso Del Sol Sangria.  This event will serve as an after party for Heather Blond’s Ocean Drive Magazine Miami Swim Week presentation.

The Heather Blond collection draws inspiration from designer Heather Blonds travels as she sailed around the islands in the South Pacific and could not find anything fabulous to wear.  Models will display breezy cover-ups, in vibrant prints, cabana stripes and solids, splashed in various awe-aspiring shades with hair and make-up sponsored by Beauty Schools of America.

“Miami Swim Week combines top talent in fashion and we are extremely excited to curate an opportunity to gather the fashion elite to showcase our collection,” says creator Heather Blond.

For RSVP consideration please contact Keisha McCotry at fashion@prominencemarketinggroup.com

About Heather Blond
Heather Blond Premium Resortwear is a brand built around the beach-luxe lifestyle. It features gorgeous tunics, kaftans, cover-ups, and swimwear in bright, bold prints – perfect for enjoying a glass of champagne around the pool or looking FABULOUS on the beach. The impetus behind the resortwear collection came to Heather as she was sailing around the islands in the South Pacific and could not find anything fabulous to wear! Heather Blond Premium Resortwear was created by Heather Blond, a fashion designer based in New York City.  Mrs. Blond worked her way up the fashion industry as head designer of well-known fashion labels and heading design, production, and merchandising of a private label brand with over a $100m in sales.  Finally after identifying her own fashion needs, Mrs. Blond decided to establish her namesake brand. For more information visit http://www.heatherblond.com

About Beso Del Sol Sangria
Beso del Sol Sangria is the first premium, 100% red wine sangria imported from Spain.  Beso del Sol (translates to ‘kissed by the sun’) is made from 100% Spanish Tempranillo grapes blended with natural citrus and fruit juices. Beso del Sol is also the very first Sangria available in the bag-in-box concept.  Each chic box contains the equivalent of 4 bottles of wine.  The technology forward box allows the wine to stay fresh for up to six weeks after opening.   The taste is so appealing too.  Light and fresh with just 8.5% ABV Beso del Sol is best served chilled and toss in some diced fresh fruit for a true taste of Spain.  Beso del Sol Sangria is imported by Arctic Wines.  For more information, visit www.besodelsolsangria.com.

About Beauty Schools of America
For over 20 years, Beauty Schools of America ® has been educating students to enter a professional career in the beauty industry. Beauty Schools of America ® provides a comprehensive hands-on curriculum in the cosmetology, nails, barber, makeup, massage therapy, spa therapy and skincare industry. The programs are designed to nurture a student’s artistic side and speed – both necessary to earn high income in this field. For more information, visit: http://www.bsa.edu

To join the conversation, the Twitter/ Instagram handles are @HeatherBlond @SolSangria @BSAfans   hashtags #HEATHERBLOND #igotabeso

MEDIA/ VIP CONTACT:

Keisha McCotry

fashion@prominencemarketinggroup.com

@prominencepr
http://www.prominencemarketinggroup.com

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