Prominence Marketing Group's Blog

Is your company ready for PR Representation?

prominencepr — Wed, 31 Aug 2011 18:13:24 +0000

Before you hire a PR agency or public relations consultant to help you get publicity for your company, you’ll want to do a little self-assessment ahead of time to determine what you have to work with.

Spend an hour or two going over these questions with your management team and prepare a short list of answers.

When you come to an initial meeting with this information, you will impress the PR people you talk to and have a much more useful conversation with them.

They’ll be able to give you a much better idea of what they can do for you, what kind of results will be reasonable, and how much it will cost.

I. What do you have to work with?

Company News

1. What new product announcements are planned over the next six months?

2. Any new services (consulting. training, etc.)?

3. Are you changing the way you deliver products or services (such as moving to online training)?

4. Anything new with pricing?

5. Any new hires to the management team?

6. Planning to move to a new location?

7. Any new partnerships?

8. Any new deals?

9. Have you won any awards recently?

Trends

10. What are the current trends in your market? How do you fit in?

11. What current business trends are affecting your business? Are you outsourcing? Feeling the effects of a market recovery or recession?

Experts

12. Is anyone in your company considered an industry expert? What is their area of expertise?

13. Who at your company is blogging?

14. Who is tweeting?

15. Who manages your Facebook page?

16. Who is responsible for your company’s presence on LinkedIn and other social networks?

17. Do you have anyone creating podcasts or videos?

Clients

18. Do you have any relatively new case studies? For what companies? What kind of results did they achieve with your software?

19. Do you have any users at large or well-known companies who are willing to be quoted?

20. Is there anything unusual about any of your users?

21. Is any user doing something different or unusual with your software?

22. Is there anything highly visual about the way people use your software? Or what they do before or after using the software?

23. If you analyzed the purchase patterns of your users, would that show anything interesting?

Education Strategy

24. Is there a topic about which you are trying to educate the market? Do you advocate a particular strategy or point of view?

Personalities

25. Is there anything unusual or quirky about your founder, president, or management team? This could include their background, hobbies, where they live, what kind of car they drive, their work style, etc.

26. Do you have any unusual employees (background, hobbies, etc.)?

27. If you have investors, are any well-known or unusual?

28. Is there anything unusual about the way you run the company? The perks you offer staff?

29. Do you do anything unusual for holidays?

30. Are there any topics (not software or business-related) about which you feel strongly?

Giving Back

31. Do you do anything to support the local community? Contribute to or volunteer at charities?

II. Where do you want to get publicity?

· What websites are most influential in your market?

· What blogs?

· What newspapers?

· What newsletters?

· What e-mail newsletters?

· What magazines?

· What online communities/social networks?

· What columnists?

· What radio or TV shows?

· What analysts?

· Who else matters in your market?

III. What are your goals for your PR effort?

· Are you looking for lead generation?

· Sales?

· Recruiting?

· Impress partners?

· Build a channel?

· Investors?

· Partners?

IV. In what time frame do you need to see results?

- As soon as possible

- 6-12 months

- 12-24 months

- Ongoing

Source: http://marketingideasyoucancopy.com/ready-for-pr/

ABC’s of Marketing & Branding

prominencepr — Wed, 17 Aug 2011 01:46:05 +0000

Keisha McCotry of Prominence Marketing Group tapped to speak at the Peachtree Village International Film Festival

prominencepr — Tue, 16 Aug 2011 01:47:06 +0000

Keisha McCotry of Prominence Marketing Group will speak on the ABC’s of Marketing and Branding Panel during the Peachtree Village International Film Festival

August 15, 2011- Atlanta, GA – Keisha McCotry, author of PR 101-Small Business Guide to PR and owner of Prominence Marketing Group, will transport film industry executives into the world of marketing and branding at the 2011 Peachtree Village International Film Festival. McCotry will be part of an all-star panel that will cover how anyone can use marketing and branding to quickly build influential networks and become recognized as industry leaders.

“I’m extremely excited to speak on a panel with so many well respected industry leaders,” says McCotry. “Marketing and branding is extremely important for everyone in this industry and I look forward to sharing my knowledge.”

Register online at http://www.pviff.com. For questions regarding the festival, contact Autumn Bailey at autumnbailey2005@gmail.com.
About Peachtree Village International Film Festival
PVIFF attracts 5,000+ people each year from around the world. PVIFF was created in 2006 under the previous name (Sweet Auburn International Film Festival) and has served as the launching pad for many successful filmmakers and other artists alike in the film & entertainment industry. This dynamic film festival showcases feature length films, shorts, music videos, documentaries, and screenplays from around the globe. PVIFF also feature celebrity attractions, innovative workshops, panels, parties, and much more. PVIFF is one of the most celebrated film events through dynamic programming and a dedication to helping filmmakers excel in their careers.

About Keisha McCotry
Merging eminent determination, with resilient perseverance, Keisha McCotry, is moving by leaps and bounds as a sought-after Public Relations guru by way of Prominence Marketing Group. As an exceptional communicator and voice for the corporate & entertainment industry, Ms. McCotry has leveraged her company as an anchor to eagerly propel the movement of Public Relations firms. Keisha is a public relations graduate of Mississippi State University and holds a Masters of Business Administration from Strayer University. For additional background information or to schedule an interview, visit www.prominencemarketinggroup.com or call 866-620-1408.

Prominence Marketing Group Now Hiring

prominencepr — Thu, 11 Aug 2011 23:03:18 +0000

Social Media Intern
Prominence Marketing Group is looking for a creative intern tapped into social media with excellent communication skills, workable HTML/CSS knowledge and a passion for creating online communities.

Is Mashable your homepage? Do you want to create engaging content that will keep users coming back for more? Are you a master of WordPress? Prominence Marketing Group is looking for someone to grow its social media presence, update our website, and foster a community around test taking and preparation.

Responsibilities
• Manage the expansion Prominence Marketing Group social media sites
• Researching shareable content of interest to users
• Staying up to date on the latest topics relevant to public relations
• Monitoring Prominence Marketing Group online reputation on online forums and message boards
• Contribute strategic ideas for using social media to engage customers
• Track traffic, tweets, web analytics
• Post and modify WordPress templates

Qualifications:
• Pursuing a degree in communications, marketing, public relations
• Experience with social media tools, including but not limited to Twitter, Facebook, StumbleUpon, WordPress blogging, Tumblr (send links)
• Excellent written communication skills (please send samples of non-academic writing)
• Ability to multitask
• Independent go-getter
• An understanding of community building versus brand building

Click link to apply http://www.smartrecruiters.com/ContactARecruiter/309631-social-media-internship
Public Relations Business Development Manager

Job Description

· Actively increasing client portfolio through targeted sales activities

· Actively maintaining and strengthening high-level of repeat contracts

· Developing communication proposals tailored to PMG policy priorities and PR strategies of major industry consultancies

· Business Development within PR / Marketing / Communications Agencies

· Develop a sales plan to meet individual contributor quota targets

· Conduct Business Development activities to meet quota targets

· Identifying target accounts – PR Agencies in the US & Europe

· Designing and implementing campaigns to penetrate these accounts

· Ensure overall deal closure and account growth

· Account/Relationship management to grow revenue in key accounts

· Collaborate and coordinate with Sales, Presales, Marketing and Project Execution teams

Click link to apply http://www.smartrecruiters.com/ContactARecruiter/308289-public-relations-business-development-manager-virtual

Relationship Workshop with Dr. Alduan Tartt

prominencepr — Thu, 11 Aug 2011 01:43:56 +0000

WE CAN SAVE OUR RELATIONSHIPS IF WE HAVE THE RIGHT TOOLS!

Remember when you used to date weekly, stay on the phone until midnight, and make love just because…? Now, it “feels” like the connection is gone, you argue too much or keep getting stuck with the same issues month after month! Here’s one quick fix (I’ll share all of them in the seminar).

You need to engage in “Love-Mapping“. This is the first phase of couples therapy/coaching where where you and your partner ask each other open-ended questions (questions you desire your partner to ask you)to reconnect and bond again. You’ll never agree if you’ve lost the connection you once had.

For instance:

1) “What are your biggest opportunities right now?”
2) “Where do you wish to travel before you die and why?”
3) “Who are your three best friends right now?”
4) “Who are your three biggest enemies right now?”
5) “What one big opportunity are you thinking about taking a chance on in the next 90 days?”
6) “What is your dream career and why?
7) “What’s one thing I can do to make you have more fun in life?”

Get the point? Once you open up to one another again you will build the bridge back to each other’s hearts. Here are the rules, only one person can talk with no interruption (except to gain clarity or learn more) and you take turns asking the questions one at a time.

Look out for more tools and SIGN UP TODAY and remember to tell your friends and families to sign up at http://drtartt.com/index.php/rbc.

We will have fun and experience so much relief knowing that we finally have a blueprint for how to get through conflict, re-connect, stop arguing and start love-making again.

Get more information and/or sign up now at http://drtartt.com/index.php/rbc.

Press Release Writing Service

prominencepr — Wed, 10 Aug 2011 01:14:07 +0000

Prominence Marketing Group
Press Release Writing Service

News can be presented many ways, but finding the right way is difficult if you don’t have the proper writing skills. A well-written press release is key to successfully communicating your message. Let a Prominence Marketing Group professional writer create your important press releases to the media and the public. Prominence Marketing Group can create a low-cost customized one-page professional press release for your business. Our service includes:

60 hours or less turnaround time
Revision of the press release (1)
Fee and Cost : USD $199.00

Getting Started

Send an email to info@prominencemarketinggroup.com with the name and URL (web address) of your business, a brief description of the content of the press release, and any other relevant information.

One of our professional writers will contact you within 24 hours to confirm your information, ask any necessary follow-up questions, and provide payment details.

PRESS RELEASE EDITING SERVICE

After drafting your press release, not sure if your press release are good enough? Let our Prominence Marketing Group Press Release Professionals edit, proofread, and polish it for you at the lowest price on the web.
Note: This service is only for already-written press releases. We will not add or remove any content from your release; we will just give it a professional touch. We understand that press releases are carefully written to convey a specific message, so our changes will not unduly alter the content or tone of your text.

Fee: USD $49.00

How does Prominence Marketing Group Press Release Editing work?

The ordering process is very simple. First, you need to send us your press release via email in MS Word format to info@prominencemarketinggroup.com

Press Release Requirement:
Press Release should be less than 400 words for best result.
For press releases over 400 words, we will give you an estimation for your release.
Only in MS Word format. We cannot modify PDFs.

Contact us at info@prominencemarketinggroup.com

Lifestyle Trainer Cliff “Hollywood” Boyce releases Hollywood Fitness 30 Minute Treadmill Workout

prominencepr — Mon, 25 Jul 2011 12:30:50 +0000

“Hollywood” personal Lifestyle Trainer to the stars expands his physical fitness trainings with the release of his new Pod workout.

(Atlanta, GA) July 25, 2011 – Cliff “Hollywood” Boyce Celebrity Lifestyle Trainer has just recently launched his new 30 Minute Treadmill Workout.

The IPod workout is approximately 30 minutes long total of which there is a variation of workouts based on your personal level. The workouts consist of a warm up section with a mixer of running and power walking. The IPod download also has a 3 minute learning section at the beginning in which Hollywood explains how to accomplish the harder steps.

“I work hard at helping celebrities achieve their fitness goals to reshape their body and mind. Now everyone will have a chance to have me train with them,” says Hollywood.

Click here to download workout: http://goo.gl/J9OqK

About Cliff “Hollywood” Boyce
As one of the top personal trainers in the World, Boyce is a veteran bodybuilder and trainer of 27 years who passes on his knowledge to clients ready for comprehensive workouts. He doesn’t simply change your body, he transform your lifestyle. Boyce’s clients include the famous, affluent, trendy and the tastemakers. His roster boasts several entertainers, including the multi-platinum R&B heartthrob Usher, Nicki Minaj, Sean Garrett and Sheree Whitfield. For further information, visit his website at http://www.hollywood-fitness.com/

Prominence Marketing Group to Host Webinar on Personal Branding

prominencepr — Mon, 25 Jul 2011 08:00:52 +0000

Industry Expert Keisha McCotry shares best practices for personal branding with the “BRAND ME PLEASE” live webinar

July 25, 2011-Los Angeles, CA -Prominence Marketing Group, today announced that it will host a live Webinar on September 4, 2011 at 4pm EST. The event, entitled “BRAND ME PLEASE,” will focus on enhancing your personal brand. The session will feature Keisha McCotry, Principal of Prominence Marketing Group – and will address topics including:

How to evaluate your current brand
Identify ways to strengthen and improve your brand
Develop plans and tactics for implementation of your brand
Identify the essential building blocks of a successful brand
Create a gripping brand position
Conduct marketing research to evaluate brand progress
Grow your professional network
Become known as an “expert” in your field
Social Media Branding: Twitter, Facebook, Blogs and LinkedIn!

“We all need to understand the importance of personal branding. We are CEOs of our own companies and to be successful today, we have to increase our personal brand,” said McCotry. “Our key objective for this Webinar is to provide participates with useful information to allow them to most effectively use the strategies to increase their personal brand image.”

For event details and registration, please visit: http://goo.gl/8T2jP

Follow Prominence Marketing Group on Twitter at: http://www.twitter.com/prominencepr

About Prominence Marketing Group

Prominence Marketing Group (PMG) is a next-generation communications agency. Fueled by an entrepreneurial spirit, PMG is able to propel clients and their brands farther. In addition to traditional media and corporate relations, Prominence Marketing Group specializes in social media, digital marketing and creative services. PMG works with organizations to implement integrated communications programs on a national scale. PMG works with leading and emerging brands across multiple sectors, including wine & spirits, consumer, government, entertainment, healthcare, legal, non-profit, travel, and fashion. PMG has offices in Atlanta and Los Angeles. For additional information visit our website www.prominencemarketinggroup.com

PMG offers Film & Movie Public Relations Services

prominencepr — Wed, 22 Jun 2011 17:38:15 +0000

Prominence Marketing Group is a public relations agency with an established reputation for excellence and for delivering professional services to our clients. We have a great team that has many years of experience, preparing and implementing a wide variety of strategically-targeted worldwide publicity campaigns.

From the limited releases of independent films to worldwide studio releases, Prominence Marketing Group prides itself on the creation and execution of effective film campaigns rooted in extensive research and aimed at inspiring target audiences and demographics. Prominence Marketing Group will travel to locations around the globe, showcasing groundbreaking films to media outlets, opinion leaders and festivals.

Prominence Marketing Group primary aim is to create robust, targeted publicity campaigns. Each campaign offers unique challenges which are addressed individually with the client to ensure that the needs of distributors are addressed. Prominence Marketing Group’s extensive knowledge of media is used to maximize the often limited time available for interviews to meet the strategic objectives of the film’s overall publicity campaign.

Some of our services include:
v Putting together interview schedules and itineraries
v Coordinating the approvals process with actor’s and filmmaker’s representatives
v Arranging local press screenings
v Recommending and booking hair stylists and make-up artists
v Booking fixed television crews for junket interviews
v Assigning senior personnel to travel with the film-team to ensure the smooth running of publicity tour
v Unit publicity for films in production
v Theatrical distribution publicity
v Premiere and event media management
v Awards show & Film Festival campaigns
v Internet marketing Services
v Social Media Campaigns
v One Sheet/Movie Poster Creation
v Strategic movie marketing plans
v Movie website design & microsite development
v Online PR and buzz generation
v Search engine optimization
v Online media buying
v Pay per click keyword marketing
v Viral & email marketing
v Online contests
v Social media buzz monitoring
Please contact us today at film@prominencemarketinggroup.com for more information.
www.prominencemarketinggroup.com
Los Angeles, CA
1-866-620-1408

“Get Connected” this Thursday

prominencepr — Mon, 23 May 2011 16:44:17 +0000