Billion Dollar Britches to Feature New Line at MAGIC Market Place


Billion Dollar Britches will present Fall 2009, Diamond Collection, will be shown for the first time at the MAGIC Marketplace this February. Magic, which showcases new, hot designers and the established fashion lines will take place February 17-19, 2009 at the Las Vegas Convention Center and the Las Vegas Hilton.

Billion Dollar Britches, founded by Richard Randolph, will be exhibiting in booth 21215 in the Premium at Magic section at the Las Vegas Convention Center.

“The Magic Tradeshow, for years, has been the defining point for all major clothing lines, this year is no different.  Being slated in “Premium at Magic” has positioned our line to become the hottest line out!  We look forward to using Magic as a platform to introduce Billion Dollar Britches to our Consumers,” said Richard Randolph.

Billion Dollar Britches is a premium denim clothing line that will launch its Dual Gender, Diamond Collection Fall of 2009. The Diamond Collection is one of the five “Precious Jewel” Collections of the Billion Dollar Britches brand. The Collections are a representation of life’s journey. As you make your way through the “struggles” in life, our collections take that journey with you. The collection also includes Sapphire, Emerald, Ruby and Onyx. Billion Dollar Britches would like to see every man and woman reach the pinnacle of success in their lives.

“It is an exciting time for BDB jeans to launch at Magic. We have societal issues that I believe will bring us all together. With globalization on the rise due to technology we now see a open, and free market place. Magic is a platform for this open and free market to educate and influence one another all over the world about our brand. BDB jeans will do this at Magic and beyond. It is my hope to inspire and to create a culture of strong, confident and sexy survivors. The struggle never discriminates,” says Idella Momon, Creative Director for BDB Jeans.


More than 120,000 attendees from 80 countries will be on hand to shop from more than 4,000 companies, 5,000 brands and 20,000 product lines at February’s MAGIC Marketplace. MAGIC is credited by retailers as being the top resource for discovering new vendors, and 80 percent of the specialty brands featured at MAGIC do not participate in smaller shows.


For more information about Billion Dollar Britches (BDB Jeans), please contact Keisha McCotry, publicist at 770.621.2537 extension 4 or visit


Posted on February 26, 2009, in Uncategorized and tagged , , , , . Bookmark the permalink. Leave a comment.

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