Monthly Archives: March 2010
Getting the word out about your product or service should always be a priority.
Q: Why is public relations important for my company?
A: According to Public Relations News, “Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance.”
While the public part implies inclusion of things like public affairs, community relations, investor relations, public press conferences, media events, internal communications and crisis communications, it also involves a lot of behind-the-scenes, non-public activity. It could involve simply the writing of a press release, but it could also involve coordinating media contacts for an event or conference, securing credentials, lobbying for article placement and the like.
Sometimes public relations is an effort to influence the public. This is especially true for political action groups, associations and other groups. Sometimes public relations is community relations. Just look around your own community to see how many companies and organizations have a community affairs initiative or a person in charge with a related title. In larger, publicly held firms, this person is sometimes the director of investor relations. Investors are a public entity, so in this case public relations is appropriate.
What the public wants to hear is a good story. Good PR is the telling of a good story. The better the story, the better the acceptance by the public and the better the public relations. Of course if the story is especially appealing to those that could be your clients, then you could have a PR homerun. In this case, it is communication with your target market that may or may not be very public.
PR’s importance is changing, according to The Fall of Advertising and the Rise of PR (HarperBusiness). American marketing strategists Al and Laura Ries argue that public relations has become the most effective way to build a brand. Well-known brands like The Body Shop, PlayStation and Harry Potter spend little on brand-name advertising. The same is true for many entrepreneurial companies like yours. Business owners become known in their respective fields of concentration many times through public relations and the associated media generated.
PR is communication in many ways with your target market. Maybe instead of public relations we ought to call it target market relations or TMR. You may be communicating about a new product, spreading news about your company or making a major announcement. You want to communicate publicly, but the only people you care about are potential prospects, customers or investors, in the case of a partnership or a public company. One exception may be communication to a group that you are trying to influence for the best interest of your company and target market. An example of this is lobbying government.
Define what your public or target is in your public relations effort. This is best done by defining your target market and then any sub-segment. Lining up publications and broadcasts with the market and the segments will define what the public is for your public relations.
The bottom line is to get word out about you, your company, your products and services to those who could potentially buy from you. Public relations is just one part of marketing, as marketing is made up of many things. The good news about PR is the cost and the effectiveness when it’s in front of your target market.
Contact Prominence Marketing Group if you have any questions about Public Relations 1-866-620-1408 or firstname.lastname@example.org
By: Al Lautenslager
Click link to listen to Joy’s interview with Talk about It Today Radio Show
In addition to the representation of models in the NJ/NYC area, O.N.E. creates a new artist management division for unsigned artists
New York, NY. – March 29, 2010 – Original Not Equal Talent Agency expands its services by not only representing models, but musical talent as well. The new artist management division already has its first client; hip hop artist, Starsky. This New Jersey native signed with O.N.E. Artist Management Division, at the beginning of the year. Kelly Harper, co-founder of O.N.E. states, “We are proud to announce that Starsky is the first client within our artist management division. We’ve maintained a great relationship with Starsky for the past six years and felt it was time for some clear, direct leadership of his career as a hip hop artist. He’s the true definition of a lyrical artist.”
With messages in his music relating to people around the world, Starsky; born Shahid Thomas, is well aware of the effect his music has on thousands of hip hop fans overseas. In 2008, he traveled to Europe & happened to be on a mini-tour in Italy. “When I went over there [Europe], people already had my CD’s & t-shirts with my name on it. On my tour in Italy, I traveled to seven different locations and everybody knew my music, word for word. It sparked a light in me to provide more music to fans who appreciate conscious, real hip hop music,” Starsky reflects.
Aptly known as The Voice of New Jersey, Starsky began writing and honing his lyrical skills at the young age of 12. Pulling influences from legendary artists Nas, Biggie, and Jay Z, Starsky released his first street album entitled Blast Fa Know in 2000. Moving over 30,000 units, Starsky took heed of the local buzz and widespread fan support to expand his music. Embarking on a mini-tour in Italy, Starsky soon realized the effects and interest American hip hop had on a fresh new demographic. His return to the US offered a whole new perspective on his global, innovative edge over his musical peers. With popularity behind his last album, Bottom Music Vol 1: New Jersey Resurrection, Starsky is currently working on a follow-up, Bottom Music Part 2: Leak Season.
About Original Not Equal:
Original Not Equal (O.N.E.) was founded in 2006 with a mission to bring quality talent back to the industry. In providing guidance and knowledge to an assortment of talents, O.N.E. has evolved into one of the top talent management agencies in New Jersey. O.N.E.’s agents are equipped with passion and awareness which aids to the success of their talents in this competitive industry. It is our mission to guide each of their unique talents on the path that leads to a long successful career in this ever changing business. For more information, please visit the agency website at www.originalnotequal.com or visit Twitter page atwww.twitter.com/one_talent
Wet Willies opens in Atlanta to record crowds. Celebrities, patrons and media welcomed the new establishment to Atlanta
FOR IMMEDIATE RELEASE
Atlanta, GA. – March 24, 2010 – Wet Willies Atlanta opened its doors to celebrities and media, attracting over 700 people to the official grand opening. The vivid bar and restaurant on Piedmont Rd (Lindbergh City Center) in the Buckhead Community, is the first Wet Willies in Metro Atlanta.
“The response from our grand opening celebration shows that Atlanta is excited about Wet Willies,” said Carlos Emmons, owner of Wet Willies Atlanta.
The grand opening event attracted huge stars, personalities and media. Guest received red carpet treatment, Wet Willies signature drinks and a impressive gift bag .
“All the patrons stated that Atlanta really needed an establishment of this nature, especially with summer approaching,” said Emmons.
About Wet Willies
Wet Willies: Wet Willie’s began in 1988 by a small group of friends. The group began the research required to fuse the daiquiri concept with a casual, upbeat atmosphere, yielding the right mix of flavor, fun, and success. Our goal was to exceed our guests’ expectation of a bar and a party, and to become an institution. We have surpassed our goal and are now a world-renowned institution serving the world’s greatest frozen daiquiris. Since opening in 1990, Wet Willie’s Daiquiri Bar/Restaurants have served guests and provided internet retail sales to customers from all 50 states and numerous foreign countries. Wet Willies Atlanta is owned by former NFL star Carlos Emmons.
View More Pictures: http://ow.ly/1quh9
Wet Willies Opens in Atlanta
Carlos Emmons former NFL Star brings Wet Willies to Atlanta
What: Wet Willies is celebrating the opening of Wet Willies Atlanta. The new location offers Atlanta a great variety of the famous drinks and delicious meals. Activities will include music, giveaways and great food. Wet Willies Atlanta opens March 5th at 11:00 a.m. and the official grand opening is scheduled for March 20th at 6:00 p.m.
When: Friday, March 5
Where: Wet Willies
Lindbergh City Center
2450 Piedmont Rd
Atlanta, GA 30324
Who: Carlos Emmons, Owner of Wet Willies Atlanta
About Wet Willies: Wet Willie’s began in 1988 by a small group of friends. The group began the research required to fuse the daiquiri concept with a casual, upbeat atmosphere, yielding the right mix of flavor, fun, and success. Our goal was to exceed our guests’ expectation of a bar and a party, and to become an institution. We have surpassed our goal and are now a world-renowned institution serving the world’s greatest frozen daiquiris. Since opening in 1990, Wet Willie’s Daiquiri Bar/Restaurants have served guests and provided internet retail sales to customers from all 50 states and numerous foreign countries.
Keisha McCotry, Publicist
Prominence Marketing Group
Over 100 fashion insiders previewed luxury goods designer, LaureLuxe, 2010 Fall Collection of Metal Couture & Jewelry during New York Fashion Week presented by Original Not Equal
New York, NY. – March 1, 2010- Original Not Equal (O.N.E.), a New Jersey based talent management agency, sponsored an exclusive preview of LaureLuxe’s 2010 fall collection of Metal Couture and Jewelry. Additional sponsors included Nuvo, FSL Cosmetics, PNC Radio, Dollhouse, and YRB. The eclectic television/radio personality/artist, Amanda Diva, hosted the unveiling of the luxury goods designer’s newest collection. Despite the weather conditions, Lucky Magazine and representatives from Rocawear and BET’s Spring Bling attended this event as well.
“This event was of particular importance to LaureLuxe Metal Couture and Jewelry because we are becoming noteworthy among stylists and the fashion community. It’s important to us to be able to show just how wearable our pieces are in everyday wear because most people believe our collections are just body jewelry, but they are much more than that. We were very happy with the production of the show, thanks to Original Not Equal,” said Danilsa Reyes-Gonzalez, Business Relations Director of the LaureLuxe brand.
“As we continue to build our brand, we were humbled at the opportunity to work with such an amazing designer. As an official sponsor of the LaureLuxe Metal Couture & Jewelry 2010 Fall Fashion Show, we were able to show our target market that we not only represent talent…but we also produce & market industry events from conception to execution,” says Kelly Harper, co-founder of Original Not Equal.
About the LaureLuxe brand:
Designed from recycled aluminum geometric shapes and accentuated with gold and silver aluminum chain, each piece is uniquely sexy and inspired by the local urban art scene in Brooklyn, NY. Laurel Mae DeWitt is the designer and creator of the LaureLuxe brand. A native New Yorker, DeWitt has a youthful creativity and craftiness that can only be described as fantastically unique and urbanely bold. She has designed for brands such as Cynthia Rowley, Michael Kors, Rocawear and Oscar De La Renta Intimate Apparel. Her cutting edge metal jewelry and accessory pieces have been worn by Amanda Diva, Miss New York USA 2008, and other entertainment industry clientele. For more information, please visit
About Original Not Equal:
Original Not Equal (O.N.E.) was founded in 2006 with a mission to bring quality talent back to the industry. In providing guidance and knowledge to an assortment of talents, O.N.E. has evolved into one of the top talent management agencies in New Jersey. O.N.E.’s agents are equipped with passion and awareness which aids to the success of their talents in this competitive industry. It is our mission to guide each of their unique talents on the path that leads to a long successful career in this ever changing business. For more information, please visit the agency website at www.originalnotequal.com or visit Twitter page at www.twitter.com/one_talent