Monthly Archives: July 2010

Quick guide to Public Relations

I’ve said this before, but evaluating a PR campaign based on sales or rate of return isn’t the proper way to measure whether your campaign and efforts are a success or not. PR doesn’t work like that; it’s a long-term investment and — when done right — will increase awareness of your product, service, book or expertise, to your target audience. This doesn’t mean skyrocketing sales right away.

Let’s look at ad equivalency. Say you land a placement in a popular newsstand magazine. You may have paid a publicist or spent your own time scoring this placement, but you didn’t pay the magazine to feature you in its pages. But what if you had? How much would it have cost you to buy an ad in the same magazine?

It wouldn’t have been cheap and it wouldn’t have the same effect as the placement either. Why? Well, what PR does that no ad can do, is build your credibility. It’s basically an implied endorsement from the media outlet that you have the goods and their readers should take notice. A placement is worth 3 to 10 times that of an ad because of the credibility factor!

So what about the bottom line? Well, PR isn’t directly about increasing sales or profit. It’s about the increasing the intangibles — the credibility, awareness, word of mouth and buzz — that combine with all your other efforts to help take your business to the next level. So if you sit down and figure out what you’re committed to achieving and how you can utilize PR to help you reach your goals, you’ll quickly learn how valuable — and vital — PR will be to you and your endeavors.

Contact Prominence Marketing Group if you have any questions about Public Relations 1-866-620-1408 or

Source: Drew Gerber Owner & CEO of Blue Kangaroo, Inc.


Original Not Equal Launches Social Media Model/Talent Search


Original Not Equal Launches Social Media Model/Talent Search

July 12, 2010 – NEW YORK , NY- Original Not Equal will be holding a social media based model & talent call for their agency. The model call is open to anyone over the age of 18, female or male, with a serious interest in commercial print and/or runway modeling as well as upcoming music artists.

Kelly Harper, President/Director of Talent of Original Not Equal, says, “Social media has made it extremely easy to find talented individuals all over the United States and we plan to use it as a main resource to find great talent.”

The agency plans on building a core group of local models in several markets to participate in editorial and cover shoots, fashion shows and informal modeling assignments. To submit your comp card or music, please send a link of your material to @one_talent on twitter.

 ”We expect to see a wide variety of candidates. Most importantly, we believe the social media realm has an enormous amount of untapped talent. Our social media model/talent search will give us the opportunity to talk with a large number of people who are interested in working with us.”

About Original Not Equal:

Original Not Equal’s mantra is simple, we not only represent our talent but take great pride in focusing our energy on educating & empowering them as well. Our talents success rate is a top priority. Kelly Harper & Sean Christopher, co-founders of Original Not Equal Talent Management Agency, created a full service model & talent agency that currently serves the New Jersey/New York market. This duo provides insider knowledge mixed with experience in different areas of the entertainment industry. Aside from cultivating relationships with various models & artists, O.N.E. recently announced two of its latest divisions, Artist Management & Event Production. O.N.E. is committed to adding value to the services offered to its clientele. For more information, please visit the agency website at

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O.N.E. on Southern Muscle Radio