Monthly Archives: October 2010

4 BIG Rules of Small Business PR

There are many facets to public relations (PR) and small businesses are not exempt from any of them. PR for business may include anything from public speaking to newspaper articles and community participation to media communication.

It’s more than just printed articles, advertising and marketing. PR for business focuses on building relationships and developing a strong, positive image. The key to small business PR is consistency. Messages must be developed carefully and in a timely fashion. Here are some basic rules of PR that apply to small businesses:

Identify the Audience. One of the most important rules of PR is to know who you are communicating with. Before releasing any type of information, article or statement to the public, it is important to be aware of who is in the audience. The audience can typically be broken down and defined in smaller subgroups.

Sometimes the audience might be existing customers, or it might include members of the media, potential customers, or employees and vendors. No matter who is in the audience, small business PR must be appropriate for each member.

Develop a Plan. For small business PR, a plan need not be terribly complex. In fact, it can be broken down into these three steps:

Objectives – Determine what you want to do and set goals for your small business.
Positioning – Determine what type of image you want to uphold in the community (i.e. as a retailer with great customer service, or as a retailer with the lowest prices in town).
Key Messages – Determine the most important and unique facets of your business.
These three simple steps will set you up to succeed when it comes to PR for business. You can build unique strategies and reach target audiences with these three steps.

Get to Know the Local Media. The local media can be your best friend or worst nightmare when it comes to small business PR. To get started on the right foot, it’s important to meet and greet reporters and writers in town. Members of the media tend to be extremely well-connected in the local community; therefore, building relationships with them is a starting point to generate energy and enthusiasm for your small business.

Get Involved in the Community. The more interaction you have with community members, the better our PR for business will be. Community involvement might include participating in volunteerism, joining a club or committee, and being active in local politics. Community involvement may well be one of the most important rules of PR for small business. A small business owner can establish a great deal of credibility by becoming active and visible in the public eye. The best part about community involvement is that there is no cost to the business owner; it simply takes an investment of time.

Small business PR is something that will need continual attention for many years to come. As the demographics, industries and demands in your community change, so will your small business PR initiatives. However, with the right time and dedication, investing in small business PR will generate significant returns at no financial cost to your company.



Prominence Marketing Group announces new eBook PR 101-Small Business Guide to Public Relations™


PR 101- Small Business Guide to Public Relations™ offers a simple  how -to guide to generate media buzz for your business.

ATLANTA, GA – October 11, 2010 – P.R. 101 A Small Business Guide to Public Relations™ is designed to assist small businesses with jump starting their own Public Relations Campaign. Due to the economy, more and more small businesses can not afford to hire a Public Relations company to help their business grow to the next level. This interactive guide will give your company the blueprints needed to get started on the right track.

“After speaking with many business owners that needed Public Relations services but could not afford it, it was time to create a how-to guide to assist in providing basic required exposure for their company,” states Keisha McCotry, CEO of Prominence Marketing Group.

“Finally, here’s an uncomplicated guide that explains what Public Relations is, why it is important and how to use it, states Kimberly Agnew of the KAS Consulting.” Keisha McCotry has offered her eminent knowledge in this remarkable interactive book.”

P.R. 101- A Small Business Guide to Public Relations™ website also offers website development, logo creation, PR Consulting and short term Public Relations Campaigns. The eBook will cover the following topics and more:

• What is Public Relations?
• Why is Public Relations Important?
• Creating your brand and identify
• Get to Know Your Audience
• Working With the Media
• Your Press Kit
• Press Releases
• Beyond the Media
• Establishing a online presence
• Do’s & Don’ts

To pre-order your eBook of “P.R. 101- A Small Business Guide to Public Relations™,” visit Also check out the other interactive features on the website.

About Prominence Marketing Group
Prominence provides the comprehensive implementation service for all aspects of marketing & communications. We pride ourselves on exceeding the expectations of our clients. Therefore, with service as our priority and a foundation of excellence, Prominence Marketing Group is the epitome of exclusiveness in the industry of public relations and marketing. For more information, visit or call 1-866-620-1408.

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