20 things PR is NOT

It is important for PR pros to educate others about what we can do for organizations.

This means explaining how our work benefits bottom-line goals. Part of this is showing and telling people what PR is and isn’t.

Here is a quick checklist of what PR is not:

1. The department whose sole purpose is to write, edit, and hawk press releases.

2. The business function whose only raison d’etre is publicity.

3. A business function that deals with the media and/or bloggers and NOTHING else.

4. A way to get free advertising—pure and simple.

5. Ever guaranteed to generate coverage.

6. Ever 100 percent controllable.

7. A profession filled entirely with unctuous jackasses.

8. Journalism’s peon.

9. A highly scientific discipline.

10. A craft that has figured out—with any sort of consensus—how its true organizational value should be measured.

11. A business function from which many CEOs emerge.

12. A profession whose practitioners have sound knowledge of business fundamentals.

13. The vocation that idiots who could not make it as journalists go into.

14. Always best carried out by former journalists.

15. The only place to house social media.

16. A complex voodoo priesthood that can only be carried out by geniuses with tons of experience.

17. Capable of whitewashing all sins.

18. A profession whose practitioners are all adept at speaking plain English.

19. Necessarily or invariably the adversary of media.

20. A synonym for spin.

 

Source

Advertisements

Posted on August 18, 2012, in prominence marketing group, Public Relations and tagged , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: