Monthly Archives: December 2013
“One Size Fits All” is true in some areas, but that’s definitely not true in the world of luxury goods. Getting that information out about specialty brands is incredibly important. And it’s just as untrue that public relations groups fit every size. For different types of companies, a different public relations team is necessary and with a team skilled in marketing for luxury goods, there may just be a perfect match.
Some of the capabilities to look for in any luxury public relations include the ability to generate good media coverage. That means not only conveying your brand identity in the best way possible in the communications put out to the media, but choosing the right places for these messages to appear and a specialized public relations agency will have those connections in place. Having strong branding initiatives is also important, as a luxury brand’s products gain as much value from their messaging as from the product itself.
For luxury goods, the products are made to be seen, which is why any public relations firm dealing with said products should be prepared to handle a variety of events. That can mean film premieres, fashion shows, openings and launches for people, places or products, and even charity benefits. Events create public spectacle perfect for generating interest and capturing a brand’s essence.
In this day and age, any public relations firm should also be equipped to handle crises that occur at a moment’s notice, and frequently that occurs online, which is why online reputation management is also a key feature to look for.
Managing the public face of a company is a complicated task, both to make it effectively convey a brand’s identity and to keep that identity consistent. With experienced luxury product public relations professionals, you can be assured that your product is being represented in a way that is unique in the marketplace that is sure to be to your benefit.