Monthly Archives: April 2015

It’s Official! New York Fashion Week: Men’s

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It’s been talked about but now it’s official. The CFDA is launching New York Fashion Week: Men’s, a standalone showcase for American men’s fashion at Skylight Clarkson Sq. The biannual event kicks off July 13-16, 2015 with the Spring 2016 collections.

“American menswear has never been stronger or more creative,” said Steven Kolb, CEO of the CFDA. “There are many reasons the CFDA is launching New York Fashion Week: Men’s. It gives the designers a business platform to show during their market dates and is an opportunity to demonstrate the collective talent of an important segment of our industry.”

The CFDA, which owns the Fashion Calendar, will organize the shows aligned with New York Men’s Market Week. Amazon’s fashion sites – including Amazon Fashion, East Dane, and MyHabit – are Presenting Sponsors with additional support from Shinola.

New York Fashion Week: Men’s will feature a mix of runway shows, presentations and special events. CFDA Board Member Tommy Hilfiger was an early champion of New York Fashion Week: Men’s and will participate in the inaugural event—so will Calvin Klein Collection, Michael Kors, Rag & Bone, Public School, Billy Reid, Todd Snyder, Michael Bastian, Ovadia & Sons, Robert Geller, Duckie Brown, Patrik Ervell, Orley and Kent and Curwen, with more names to be confirmed.

*Contact Prominence Marketing Group to get your brand involved in NYFW-Men.
Email Address: fashion@prominencemarketinggroup.com

Source: CFDA.com

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Let Prominence Marketing Group take your fashion brand to the next level!

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  • Strategic PR Planning to Support Shows
  • Fully Integrated with Fashion GPS
  • Guest and Invitation Coordination
  • Pre-Seating and Onsite Seating Management
  • Front Door and Guest Check In Management
  • Front of House and Backstage Media Management
  • Celebrity Outreach and Coordination
  • Interview Schedules and Media Opportunities
  • Collaboration with Production Company
  • Post Show Follow-Up
  • New Designer Introductions
  • Re-launches of Established Brands
  • New Product Launches
  • Digital PR Initiatives
  • Celebrity Outreach
  • Ongoing Innovative PR Tactics
  • Media Training
  • Collaboration with In-House Departments and Agencies
  • Brand Imaging and Product Positioning
  • Communication Guidelines
  • Market PR Strategies
  • US PR Implementation
  • Show & Event PR Integration
  • Editorial Trafficking and Showroom Support
  • Feature Story Campaign

fashion@prominencemarketinggroup.com
www.prominencemarketinggroup.com

New York Fashion Week has TWO new homes!

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Since IMG announced that New York Fashion Week would no longer be held at Lincoln Center, it’s been anyone’s guess where the event would end up. Now, the company has confirmed that Fashion Week will officially relocate to Skylight at Moynihan Station on West 33rd Street, and Skylight Clarkson Square on Washington Street downtown, beginning this September. Neither space is new to fashion — both have played host to many shows over the years, including Kanye West’s Adidas launch, and runway shows for the likes Phillip LimPrabal Gurung, and more. Mayor de Blasio and his team were reportedly heavily involved in the selection process of the new spaces.

In addition to the new venues, Fashion Week will apparently also get another makeover, according to a statement released by IMG this morning. “We are focused on creating the best possible experiences that extend beyond a physical location and moment in time,” says Mark Shapiro, IMG’s chief content officer. “We’re looking forward to reintroducing the industry to a showcase of creative talent, style, and innovation that made the New York runways famous. Part of this showcase involves staying close to inspirational hubs for fashion, art, and music, and we’ve found great new homes for that in Skylight at Moynihan Station and Skylight Clarkson Square.”

Source: NYMag

Prominence Marketing Group Fashion Press Day Announced!

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Prominence Marketing Group wants to invite your fashion label to participate in our next U.S. press day. As an international fashion brand looking to possibly enter the United States market, this allows an opportunity for Prominence Marketing Group to represent your brand at our press day and garner U.S. publicity. Also this is a great opportunity for brands already in the United States to garner additional exposure.

Prominence Marketing Group hosts two seasonal press events Spring/Summer and Autumn/Winter. The purpose of these events is to show the forthcoming collections and demonstrate new product launches.

Our seasonal press days are always innovatively themed, exquisitely propped and catered. Throughout the press day our contacts across all media platforms set appointments to view the collections and catch up on the forthcoming seasonal offering. Prominence Marketing Group’s priority focus is to ensure brands effectively communicate their core brand ethos to the fashion press.

Prominence Marketing Group press day is not only more cost effective than a stand-alone press day but the brands will receive much higher levels of press attendance. Social media plays a key role with Prominence Marketing Group press days with pre-event activity, photos, and dedicated hashtags.

Please send an email to fashion@prominencemarketinggroup.com for additional information.

Should a International Real Estate Agency Hire a Public Relations Firm?

The Pinnacle List

It isn’t just the so-called celebrity real estate agents, or those who cater to rarified-air-breathing billionaires and status-seeking social climbers that hire publicists.

More and more real estate agents across the country, in markets big and small, are hiring public relations firms or publicists to help them define their brands and beef up their presence in the market. If you’re feeling the need to get noticed and are considering hiring someone to help you, read on.

First Things First
Retaining a public relations firm or a publicist isn’t cheap. Although there are a number of pricing structures, the most common is the retainer. The agent pays the firm a set amount every month. This fee is based on how much work the firm estimates they’ll spend on your account. Senior publicists will cost more than the juniors in the firm.

Who Should Hire a Publicist?
Niche specialists seem to be the best candidates for working with a public relations firm or a publicist. New York City agent Mike Akerly first hired a publicist to help promote the new construction projects his team was working on.

“We had always made attempts to bring attention to our clients’ projects during the predevelopment phase, but we later realized that a publicist could help us promote them on a much larger platform,” he said.

The publicist took the projects’ promotion from real estate trades and local newspapers to being featured in The New York Times and the Wall Street Journal.
“We just wouldn’t have that type of access on our own, nor would we be taken seriously when sending an unsolicited press release,” Akerly explained.

As you can imagine, an agent who decides to specialize as a “celebrity real estate agent, go-to Realtor® for professional athletes and entertainment industry professionals,” will need a solid brand before pursuing these clients.

This is what brought Jay Morrison of Sotheby’s International in Fort Lee, N.J. to the realization that he needed some help. “I was advised … that I needed to brand myself first before I aggressively attacked such a niche and highly sought after market. I … knew I would need some “PR” muscle behind me,” he recalled.

Malibu native and Beverly Hills agent Chad Rogers’ “Team” website page reads more like a Hollywood luminary’s than that of a real estate agent. Not only does he count an “expert publicist” on his team, but a grand total of four separate public relations companies supply him with an entertainment publicist, a public speaking agent and a talent agent. Aside from a slew of media appearances, including two on Bravo’s “Million Dollar Listing,” he sells a ton of real estate, so the team is obviously doing the heavy lifting. It helps, of course, that Rogers is personable and knowledgeable about his market.

So, do you need to be a Hollywood or New York real estate superstar to hire a publicist? Not according to Christian Grothe, agent with Michigan’s Max Broock Realty.

“I think it is a great idea for an agent to get a publicist if their business and budget allows,” he responded. “Effectively spreading the word about your services is a core element in further growing an agent’s business.”
When asked if he feels that big city agents are better candidates for a publicist, he replied: “It seems to me that agents in big cities have a more serious opportunity to benefit from a publicist, since there are so many different media outlets, events and other ways to get involved in the community.

It is more difficult to get noticed in a larger market as an agent, and a good publicist should be able to assist with that process.”
For the average agent in a small or medium market there are lots of marketing efforts that will most likely bring a higher return on their marketing investment dollar. For those agents with a healthy marketing budget, however, who are seeking to dominate a competitive niche – to become the big fish in a very large pond – hiring a publicist might be the way to get there.

Author: Shannon O’Brien