Category Archives: Uncategorized

Let Prominence Marketing Group take your fashion brand to the next level!


  • Strategic PR Planning to Support Shows
  • Fully Integrated with Fashion GPS
  • Guest and Invitation Coordination
  • Pre-Seating and Onsite Seating Management
  • Front Door and Guest Check In Management
  • Front of House and Backstage Media Management
  • Celebrity Outreach and Coordination
  • Interview Schedules and Media Opportunities
  • Collaboration with Production Company
  • Post Show Follow-Up
  • New Designer Introductions
  • Re-launches of Established Brands
  • New Product Launches
  • Digital PR Initiatives
  • Celebrity Outreach
  • Ongoing Innovative PR Tactics
  • Media Training
  • Collaboration with In-House Departments and Agencies
  • Brand Imaging and Product Positioning
  • Communication Guidelines
  • Market PR Strategies
  • US PR Implementation
  • Show & Event PR Integration
  • Editorial Trafficking and Showroom Support
  • Feature Story Campaign


Prominence Marketing Group Fashion Press Day Announced!


Prominence Marketing Group wants to invite your fashion label to participate in our next U.S. press day. As an international fashion brand looking to possibly enter the United States market, this allows an opportunity for Prominence Marketing Group to represent your brand at our press day and garner U.S. publicity. Also this is a great opportunity for brands already in the United States to garner additional exposure.

Prominence Marketing Group hosts two seasonal press events Spring/Summer and Autumn/Winter. The purpose of these events is to show the forthcoming collections and demonstrate new product launches.

Our seasonal press days are always innovatively themed, exquisitely propped and catered. Throughout the press day our contacts across all media platforms set appointments to view the collections and catch up on the forthcoming seasonal offering. Prominence Marketing Group’s priority focus is to ensure brands effectively communicate their core brand ethos to the fashion press.

Prominence Marketing Group press day is not only more cost effective than a stand-alone press day but the brands will receive much higher levels of press attendance. Social media plays a key role with Prominence Marketing Group press days with pre-event activity, photos, and dedicated hashtags.

Please send an email to for additional information.

Public Relations Branding for Luxury Goods

Prominence Marketing Group's Blog


“One Size Fits All” is true in some areas, but that’s definitely not true in the world of luxury goods. Getting that information out about specialty brands is incredibly important. And it’s just as untrue that public relations groups fit every size. For different types of companies, a different public relations team is necessary and with a team skilled in marketing for luxury goods, there may just be a perfect match.

Some of the capabilities to look for in any luxury public relations include the ability to generate good media coverage. That means not only conveying your brand identity in the best way possible in the communications put out to the media, but choosing the right places for these messages to appear and a specialized public relations agency will have those connections in place. Having strong branding initiatives is also important, as a luxury brand’s products gain as much value…

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Snap2Live featured in Vogue




Wet Paint features Snap2Live



Ernesto Arguello featured in GQ Mexico


SNAP2LIVE Partners with StreetSafe


Snap2Live announces that it has joined forces with StreetSafe, a program that emphasizes the importance of parental involvement in young driver education & incorporates interactive discussion about road safety. They also provide young drivers with four hours behind the wheels course. Snap2Live, a lifesaving fashion statement, has specified sales to benefit StreetSafe, a lifesaving driving experience to support NC teen driving initiatives.

Social Entrepreneur, Ernesto Arguello, created the Snap2Live belt to raise awareness on the United Nations Decade of Action for Road Safety.  Snap2Live belts engage brand enthusiast to become vocal supporters of the campaign, helping save millions of lives and raise funds for the same mission.

The unique, “style with purpose” belt, is a one-size fits all belt that can be purchased in a variety of colors. With the purchase of this belt, people are committing to the cause and becoming an advocate for road safety. StreetSafe operates on a monthly basis, reaching over 10,000 young drivers every year. Through this partnership, the innovative, unique, and effective driver’s education program, StreetSafe, now has a symbol to unite their teen drivers throughout North Carolina.

Purchase your Snap2Live belt at, enter the support code “StreetSafe” and $10 of every belt sold will go to support StreetSafe’s NC teen driving initiatives.


About Snap2Live

Snap2Live belts were designed to raise awareness on a global phenomenon: Road Crashes. Upon hearing that road crashes are the leading cause of death among youth, Snap2Live founder, Ernesto Arguello felt compelled to do something. In an effort to support the United Nations Decade of Action for Road Safety, Snap2Live pledges 70% of the profits to the Road Safety Fund and to create safe, affordable communities in developing countries. Utilizing his background as both an entrepreneur and philanthropist, Ernesto is fashionably bringing attention to the fact that over a million people are dying every year on the world’s road and that together, we can do something about it. For more information, visit


About StreetSafe

StreetSafe, founded in 1999, operates on a monthly basis in 14 counties across North Carolina, and hosts sessions for high schools in several states, reaching over 10,000 young drivers every year. StreetSafe puts young drivers behind the wheel of a car in a controlled environment where they experience the consequences of distractions, losing control, impaired driving, safe stopping distant and the importance of seatbelt use.  For more information visit

Snap2Live es lanzado en México


Esta primavera, Snap2Live anuncia su alianza con la reconocida tienda Common People. El mensaje único de marca de Snap2Live, “Estilo con Propósito”, será lanzado en México DF. La colaboración beneficia los esfuerzos de Snap2Live para aumentar la concientización de la causa número uno de muertes en la juventud en el mundo: Accidentes de Tránsito.

El emprendedor social y bienhechor, Ernesto Argüello, creó el cinturón Snap2Live para propagar la concientización del “Decenio de Acción para la Seguridad Vial de las Naciones Unidas”. El inspirador accesorio de moda de la marca Snap2Live motiva entusiastamente a las personas a convertirse en partidarios vocales de la campaña, ayudando así a salvar millones de vida y a recaudar fondos para la misma misión.

“Estoy emocionado de tener a Common People como aliado. Estamos  tan agradecidos por su participación con el accesorio de moda que salva vidas de Snap2Live”, dijo Ernesto. “¡Es emocionante que seamos capaces de unirnos en un ambiente tan agradable y creativo para llamar la atención de la importancia de carreteras seguras para todos!”

El cinturón Snap2Live, que contiene el logo característico del Decenio de Acción para la Seguridad Vial de las Naciones Unidas, es para ambos sexos, de talla única y viene en una variedad de colores.

Snap2Live está copatrocinando un evento de lanzamiento para celebrar la nueva alianza con Common People. El evento se dará acabo:

El 27 de Marzo a las 8:00pm

Common People

Emilio Castelar 149

Colonia Polanco

México DF, México

Únete a la conversación en Twitter @SNAP2LIVE @CommonPeopleMex Hashtag #SNAP2LIVE #SocialGood 


El cinturón Snap2Live fue diseñado para aumentar la concientización en el fenómeno global de los accidentes de tránsito Después de escuchar que “los accidentes de tránsito son la causa número uno de muerte en la juventud, “el fundador de Snap2Live, Ernesto Argüello  se sintió obligado a ayudar de alguna manera.  En un esfuerzo para apoyar al Decenio de Acción para la Seguridad Vial de las Naciones Unidas, Snap2Live se compromete a donar el 70% de las ganancias para el Fondo de la Seguridad Vial que incluye donaciones para el trabajo de las Naciones Unidas en la seguridad vial y para crear comunidades seguras y accesibles en países en vías de desarrollo. Utilizando sus antecedentes como como emprendedor y filántropo, Ernesto está atrayendo atención, de una manera muy a la moda, al hecho que más de un millón de personas mueren cada año en el mundo por accidentes de tránsito y que juntos podemos hacer algo para evitarlo. Para más información visite,

Sobre Common People

Common People es un concepto de tienda creada por Monika Biringer y Max Feldman en Enero de 2010 como una iniciativa del carácter contemporáneo que busca despertar en los consumidores el deseo de ser único por medio de la creatividad, combinaciones eclécticas y atemporales de elementos multiculturales de todas las temporadas. Common People es la representación de un mundo unido por medio del sentimiento y sensibilidad encontrada en todos los productos y servicios ofrecidos. Para más información visite,


Keisha McCotry
Prominence Marketing Group



16 Public Relations Tools and Tactics That Can Help Grow Your Business

ImagePublic relations has traditionally been a tactic to drive publicity to a company, enhance reputation and highlight some of the good things they do for their community. It’s easy to understand how public relations can help build natural links and improve SEO. It’s not always easy to understand how to implement some of these ideas. Here’s a look at some public relations tools and tactics that can help you come up with great ideas, generate buzz, distribute content and manage your reach.

Inbox Q is an application that helps you find questions on Twitter and facilitate story ideas. For example, if you come across a trending question or topic within your industry it might be a good idea to write a press release or blog post which includes your company’s expert opinion about that topic.

Quora is much like Inbox Q in the way that it can help you generate ideas for press releases, blog posts and other online material. This question and answer site allows you to understand questions people want to know about your industry or product. Much like Twitter or Goggle+, you should follow thought-leaders in your industry and build your business reputation.

After you have a good gauge on what information your customers or others in your industry are seeking, you should consider conducting a poll or survey. Survelio is an online survey service that does all of market research, data collection and analytics for you. Survey Monkey allows you to create your own survey and do the outreach yourself.

When you want legitimate news sites and blogs to write about you, what do you do? Help a Reporter Out (HARO)connects journalists/bloggers who are looking for reliable resources, with small businesses. Reporters are looking for companies they can reach out to and find out detailed industry-specific information and quote in stories. Businesses can sign up for this free service and can respond to questions reporters want to know in addition to “pitching the media” about their product/service/industry.

Have a product you want to get reviewed? Besides people reviewing your business on sites like Yelp or Google, you can connect with bloggers who will review your product on Pitch It to Me.

Maybe you’re not in a product based industry. Conducting a webinar is great way to share information, build your credibility and get people talking about you. GoToMeeting is a webinar service that allows you to set up a webinar without IT support.

When it’s time to distribute content and generate buzz there are a few different options. Premier press release distribution sites like Vocus, PR Newswire or Business Wire will send your optimized press release, to hundreds of different publications across the country. Free Press Release and Pitch Engine are good resources for those who have little or no budget.

Besides distrusting your content online, it’s important to make meaningful relationships in person.Meet Up is a website that makes it easy for anyone to organize or join local groups in a variety of different interests from business & career, technology and community & environment. Hosting an event? Placing it in Meet Up is a good way to promote it. Looking to meet other people who are passionate about what you do? Join a Meet Up group and promote your product or service.

Monitoring your efforts and what people are saying about your brand is also an important part of growing your business. Signing up for Google Alerts is simple and you’ll be notified every new time your company’s name is indexed in Google. Linkfluence is an online reputation management application that helps you measure and manage your influence. Social Mention is another application that helps you gauge if you have a positive, neutral or negative online reputation. The cool thing about Social Mention is that it will show you a live feed that gathers your mention across multiple platforms (Twitter, LinkedIn, YouTube etc.) in real-time.

With the right tools and resources, companies can incorporate powerful public relations tactics into their online marketing strategy.

6 Ways to Track the Impact of Social Media on Public Relations

BIOEventsPR Official Blog

social media viewpoints

Have you used social media strategies to support your public relations efforts? Are you struggling to show whether social made a difference?

This post will focus on six metrics you can use to measure the impact of social media on public relations (PR).

Why social media and PR?

As news outlets continue to boost their online presence, public relations professionals have a tremendous opportunity toleverage social media outlets to enhance their outreach efforts.

Social media networks like Twitter provide a new level of access to reporters that open dialogue in new and exciting ways. As social media sites become the “source” for news and breaking stories, marketers are seeing media coverage spread more rapidly than ever before.

But the big question is, how can you quantify the impact that social media has on your public relations efforts?

hand in hand
Social media and public relations go hand in hand.


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