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Let Prominence Marketing Group take your fashion brand to the next level!

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  • Strategic PR Planning to Support Shows
  • Fully Integrated with Fashion GPS
  • Guest and Invitation Coordination
  • Pre-Seating and Onsite Seating Management
  • Front Door and Guest Check In Management
  • Front of House and Backstage Media Management
  • Celebrity Outreach and Coordination
  • Interview Schedules and Media Opportunities
  • Collaboration with Production Company
  • Post Show Follow-Up
  • New Designer Introductions
  • Re-launches of Established Brands
  • New Product Launches
  • Digital PR Initiatives
  • Celebrity Outreach
  • Ongoing Innovative PR Tactics
  • Media Training
  • Collaboration with In-House Departments and Agencies
  • Brand Imaging and Product Positioning
  • Communication Guidelines
  • Market PR Strategies
  • US PR Implementation
  • Show & Event PR Integration
  • Editorial Trafficking and Showroom Support
  • Feature Story Campaign

fashion@prominencemarketinggroup.com
www.prominencemarketinggroup.com

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New York Fashion Week has TWO new homes!

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Since IMG announced that New York Fashion Week would no longer be held at Lincoln Center, it’s been anyone’s guess where the event would end up. Now, the company has confirmed that Fashion Week will officially relocate to Skylight at Moynihan Station on West 33rd Street, and Skylight Clarkson Square on Washington Street downtown, beginning this September. Neither space is new to fashion — both have played host to many shows over the years, including Kanye West’s Adidas launch, and runway shows for the likes Phillip LimPrabal Gurung, and more. Mayor de Blasio and his team were reportedly heavily involved in the selection process of the new spaces.

In addition to the new venues, Fashion Week will apparently also get another makeover, according to a statement released by IMG this morning. “We are focused on creating the best possible experiences that extend beyond a physical location and moment in time,” says Mark Shapiro, IMG’s chief content officer. “We’re looking forward to reintroducing the industry to a showcase of creative talent, style, and innovation that made the New York runways famous. Part of this showcase involves staying close to inspirational hubs for fashion, art, and music, and we’ve found great new homes for that in Skylight at Moynihan Station and Skylight Clarkson Square.”

Source: NYMag

Prominence Marketing Group Fashion Press Day Announced!

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Prominence Marketing Group wants to invite your fashion label to participate in our next U.S. press day. As an international fashion brand looking to possibly enter the United States market, this allows an opportunity for Prominence Marketing Group to represent your brand at our press day and garner U.S. publicity. Also this is a great opportunity for brands already in the United States to garner additional exposure.

Prominence Marketing Group hosts two seasonal press events Spring/Summer and Autumn/Winter. The purpose of these events is to show the forthcoming collections and demonstrate new product launches.

Our seasonal press days are always innovatively themed, exquisitely propped and catered. Throughout the press day our contacts across all media platforms set appointments to view the collections and catch up on the forthcoming seasonal offering. Prominence Marketing Group’s priority focus is to ensure brands effectively communicate their core brand ethos to the fashion press.

Prominence Marketing Group press day is not only more cost effective than a stand-alone press day but the brands will receive much higher levels of press attendance. Social media plays a key role with Prominence Marketing Group press days with pre-event activity, photos, and dedicated hashtags.

Please send an email to fashion@prominencemarketinggroup.com for additional information.

AKOO CLOTHING ANNOUNCES FIRST TELEVISED FASHION SHOW

AKOO CLOTHING ANNOUNCES FIRST TELEVISED FASHION SHOW APPEARANCE ON VH1’s, TI & TINY: FAMILY HUSTLE (Monday, March 12, 2012 (9:00 PM, ET)

NEW YORK, NY, MARCH 9,2012 – Men’s contemporary fashion brand AKOO Clothing announces their first televised fashion show appearance on the finale episode of TI & Tiny: Family Hustle, to be broadcast Monday, March 12, 2012 (9:00PM, ET) on VH1. The episode will give viewers a behind-the-scenes look at T.I.’s successful fashion empire as he outlines and executes his vision for the AKOO Clothing Spring/Summer Fashion Show.

The AKOO Clothing Spring/Summer Fashion Runway Show features styles from their men’s and women’s collection including footwear by Reebok Classic and designer electronics by Beats by Dre. Held at Atlanta’s premiere nightspot, Club Reign, the invite-only affair hosted a bevy of celebrity guests and prominent fashion insiders including Kalenna Harper of Diddy Dirty Money, Cynthia Bailey of the Real Housewives of Atlanta, and Hip Hop Recording Artists YelaWolf & Future.

“This fashion show is a very big moment for AKOO Clothing. We couldn’t be more honored to introduce our new women’s collection alongside our men’s line. It was also fun to get my children involved by walking in the runway show and performing on stage. I’m grateful for all the people who rock the brand and for partners like Reebok Classic and Beats by Dre who support the AKOO Movement,” states Clifford “T.I.” Harris, Owner of AKOO Clothing.

The awe-inspiring event was hosted by comedian and actor Kevin Hart, star of the upcoming film THINK LIKE A MAN. The fashion show also featured a surprise runway appearance by Rotimi, star of Golden Globe Winning STARZ Original TV Series BOSS, and special performances by recording artist Keri Hilson and the OMG Girlz.

“We put on an amazing display of exceptional style and fashion for our audience. We’re also very humbled by the enthusiasm and support of young Hollywood stars such as Rotimi who took time off from filming his TV show to walk in  our runway show. The brand is definitely buzzing right now,” states Jeff Belizaire, Director of Marketing & Public Affairs for AKOO Clothing.

AKOO Clothing is the new American a fashion go-to brand for top fashion and innovation nationally and internationally. Global trendsetting celebrities, athletes, musicians, and actors have become fans of the brand including Larry King. Some of these prominent fans have even taken it a step further by aligning themselves and their projects with AKOO such as B.o.B, Curtis Granderson, Carl Crawford, Hosea Chanchez, Travis Porter, Tristan Wilds, Meek Mill, and Mickey Factz to name a few. AKOO has been featured in national print publications including VIBE Magazine and GQ, who also named AKOO’s founder T.I., one of the “10 Most Stylish Men in America” in their magazine issue.

ABOUT AKOO CLOTHING
AKOO, an acronym for A KING OF ONESELF, is a men’s contemporary clothing line that exudes a unique sense of elusive style that is versatile to one’s own lifestyle. The brand offers the highest quality of materials and craftsmanship including distinctive prints and fabrics that are unmatched from comfortable denim with custom embroidery, stylish leather jackets, detailed sweaters and durable lightweight tees as well as button downs and polos. AKOO, was founded by Grammy award winning artist, music and film producer, song writer and actor, T.I., and his business partner and Grand Hustle Entertainment CEO, Jason Geter. AKOO is manufactured and distributed by RP55 Group. AKOO is donned by celebrities including actors, musicians and athletes. The brand has been featured on TV, in videos, online, and in print media from around the world. The AKOO Clothing showroom is locatedat 230 W. 39th Street, 7th Floor, New York, NY, 10018.

For more information on AKOO Clothing, visit us at www.facebook.com/akooclothing.

Join the conversation: @akooclothing,  @thefamilyhustle,  @reebokclassics and @beatsbydre

Tweet this message: God, Family, Hustle #akoomovement

FASHION PR: PRominence Marketing Group