Blog Archives

Let Prominence Marketing Group take your fashion brand to the next level!

cropped-prominence_marketing3-1.png

  • Strategic PR Planning to Support Shows
  • Fully Integrated with Fashion GPS
  • Guest and Invitation Coordination
  • Pre-Seating and Onsite Seating Management
  • Front Door and Guest Check In Management
  • Front of House and Backstage Media Management
  • Celebrity Outreach and Coordination
  • Interview Schedules and Media Opportunities
  • Collaboration with Production Company
  • Post Show Follow-Up
  • New Designer Introductions
  • Re-launches of Established Brands
  • New Product Launches
  • Digital PR Initiatives
  • Celebrity Outreach
  • Ongoing Innovative PR Tactics
  • Media Training
  • Collaboration with In-House Departments and Agencies
  • Brand Imaging and Product Positioning
  • Communication Guidelines
  • Market PR Strategies
  • US PR Implementation
  • Show & Event PR Integration
  • Editorial Trafficking and Showroom Support
  • Feature Story Campaign

fashion@prominencemarketinggroup.com
www.prominencemarketinggroup.com

Advertisements

New York Fashion Week has TWO new homes!

fashion-week

Since IMG announced that New York Fashion Week would no longer be held at Lincoln Center, it’s been anyone’s guess where the event would end up. Now, the company has confirmed that Fashion Week will officially relocate to Skylight at Moynihan Station on West 33rd Street, and Skylight Clarkson Square on Washington Street downtown, beginning this September. Neither space is new to fashion — both have played host to many shows over the years, including Kanye West’s Adidas launch, and runway shows for the likes Phillip LimPrabal Gurung, and more. Mayor de Blasio and his team were reportedly heavily involved in the selection process of the new spaces.

In addition to the new venues, Fashion Week will apparently also get another makeover, according to a statement released by IMG this morning. “We are focused on creating the best possible experiences that extend beyond a physical location and moment in time,” says Mark Shapiro, IMG’s chief content officer. “We’re looking forward to reintroducing the industry to a showcase of creative talent, style, and innovation that made the New York runways famous. Part of this showcase involves staying close to inspirational hubs for fashion, art, and music, and we’ve found great new homes for that in Skylight at Moynihan Station and Skylight Clarkson Square.”

Source: NYMag

AKOO CLOTHING ANNOUNCES FIRST TELEVISED FASHION SHOW

AKOO CLOTHING ANNOUNCES FIRST TELEVISED FASHION SHOW APPEARANCE ON VH1’s, TI & TINY: FAMILY HUSTLE (Monday, March 12, 2012 (9:00 PM, ET)

NEW YORK, NY, MARCH 9,2012 – Men’s contemporary fashion brand AKOO Clothing announces their first televised fashion show appearance on the finale episode of TI & Tiny: Family Hustle, to be broadcast Monday, March 12, 2012 (9:00PM, ET) on VH1. The episode will give viewers a behind-the-scenes look at T.I.’s successful fashion empire as he outlines and executes his vision for the AKOO Clothing Spring/Summer Fashion Show.

The AKOO Clothing Spring/Summer Fashion Runway Show features styles from their men’s and women’s collection including footwear by Reebok Classic and designer electronics by Beats by Dre. Held at Atlanta’s premiere nightspot, Club Reign, the invite-only affair hosted a bevy of celebrity guests and prominent fashion insiders including Kalenna Harper of Diddy Dirty Money, Cynthia Bailey of the Real Housewives of Atlanta, and Hip Hop Recording Artists YelaWolf & Future.

“This fashion show is a very big moment for AKOO Clothing. We couldn’t be more honored to introduce our new women’s collection alongside our men’s line. It was also fun to get my children involved by walking in the runway show and performing on stage. I’m grateful for all the people who rock the brand and for partners like Reebok Classic and Beats by Dre who support the AKOO Movement,” states Clifford “T.I.” Harris, Owner of AKOO Clothing.

The awe-inspiring event was hosted by comedian and actor Kevin Hart, star of the upcoming film THINK LIKE A MAN. The fashion show also featured a surprise runway appearance by Rotimi, star of Golden Globe Winning STARZ Original TV Series BOSS, and special performances by recording artist Keri Hilson and the OMG Girlz.

“We put on an amazing display of exceptional style and fashion for our audience. We’re also very humbled by the enthusiasm and support of young Hollywood stars such as Rotimi who took time off from filming his TV show to walk in  our runway show. The brand is definitely buzzing right now,” states Jeff Belizaire, Director of Marketing & Public Affairs for AKOO Clothing.

AKOO Clothing is the new American a fashion go-to brand for top fashion and innovation nationally and internationally. Global trendsetting celebrities, athletes, musicians, and actors have become fans of the brand including Larry King. Some of these prominent fans have even taken it a step further by aligning themselves and their projects with AKOO such as B.o.B, Curtis Granderson, Carl Crawford, Hosea Chanchez, Travis Porter, Tristan Wilds, Meek Mill, and Mickey Factz to name a few. AKOO has been featured in national print publications including VIBE Magazine and GQ, who also named AKOO’s founder T.I., one of the “10 Most Stylish Men in America” in their magazine issue.

ABOUT AKOO CLOTHING
AKOO, an acronym for A KING OF ONESELF, is a men’s contemporary clothing line that exudes a unique sense of elusive style that is versatile to one’s own lifestyle. The brand offers the highest quality of materials and craftsmanship including distinctive prints and fabrics that are unmatched from comfortable denim with custom embroidery, stylish leather jackets, detailed sweaters and durable lightweight tees as well as button downs and polos. AKOO, was founded by Grammy award winning artist, music and film producer, song writer and actor, T.I., and his business partner and Grand Hustle Entertainment CEO, Jason Geter. AKOO is manufactured and distributed by RP55 Group. AKOO is donned by celebrities including actors, musicians and athletes. The brand has been featured on TV, in videos, online, and in print media from around the world. The AKOO Clothing showroom is locatedat 230 W. 39th Street, 7th Floor, New York, NY, 10018.

For more information on AKOO Clothing, visit us at www.facebook.com/akooclothing.

Join the conversation: @akooclothing,  @thefamilyhustle,  @reebokclassics and @beatsbydre

Tweet this message: God, Family, Hustle #akoomovement

Original Not Equal Presents LaureLuxe Metal Couture and Jewelry for Fall Fashion Week 2010

Original Not Equal Presents LaureLuxe Metal Couture and Jewelry for Fall Fashion Week 2010

This private viewing will showcase LaureLuxe’s chic yet edgy spin on eco-friendly metal couture jewelry in addition to the unveiling of its first collection for men

New York, NY. – February 4, 2010- Original Not Equal (O.N.E.), a New Jersey based talent management agency, will host an exclusive preview of LaureLuxe’s 2010 fall collection of Metal Couture and Jewelry at Loft 676 in Soho on February 10th, 2010 at 7 p.m. The eclectic television/radio personality/artist, Amanda Diva, has been scheduled to host the unveiling of LaureLuxe’s new collection.

Sean Christopher, President of O.N.E., stated “We are extremely excited to produce such a highly-anticipated show during NYFW this year. LaureLuxe designs are urban-inspired yet avant-garde and our guests will see each piece come alive once the models hit the runway.”  LaureLuxe also happens to be socially conscious of the environment; hand-crafting each piece of jewelry with recycled aluminum chains and geometric shapes.  Every couture piece is customized to fit the individual client.  With celebrity clients such as Free from BET’s 106th and Park, Foxy Brown, and Amanda Diva, LaureLuxe has found its niche in the market. In addition to designs catered for women, the show will also preview a men’s collection as well.

For more information regarding this event, please contact Davia Archer, at 1.866.620.1408 ext. 704 or at d.archer@prominencemarketinggroup.com. To attend the private viewing of the collection, please send your RSVP to RSVP@originalnotequal.com.

About the LaureLuxe brand:

Designed from recycled aluminum geometric shapes and accentuated with gold and silver aluminum chain, each piece is uniquely sexy and inspired by the local urban art scene in Brooklyn, NY.

Laurel Mae DeWitt is the designer and creator of the LaureLuxe brand. A native New Yorker, DeWitt has a youthful creativity and craftiness that can only be described as fantastically unique and urbanely bold. She has designed for brands such as Cynthia Rowley, Michael Kors, Rocawear and Oscar De La Renta Intimate Apparel. Her cutting edge metal jewelry and accessory pieces have been worn by Amanda Diva, Miss New York USA 2008, and other entertainment industry clientele.

About Original Not Equal:

Original Not Equal (O.N.E.) was founded in 2006 with a mission to bring quality talent back to the industry. In providing guidance and knowledge to an assortment of talents, O.N.E. has evolved into one of the top talent management agencies in New Jersey. O.N.E.’s agents are equipped with passion and awareness which aids to the success of their talents in this competitive industry. It is our mission to guide each of their unique talents on the path that leads to a long successful career in this ever changing business. For more information, please visit the agency website at www.originalnotequal.com or visit Twitter page at www.twitter.com/one_talent

Media RSVP: info@prominencemarketinggroup.com