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It’s Official! New York Fashion Week: Men’s

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It’s been talked about but now it’s official. The CFDA is launching New York Fashion Week: Men’s, a standalone showcase for American men’s fashion at Skylight Clarkson Sq. The biannual event kicks off July 13-16, 2015 with the Spring 2016 collections.

“American menswear has never been stronger or more creative,” said Steven Kolb, CEO of the CFDA. “There are many reasons the CFDA is launching New York Fashion Week: Men’s. It gives the designers a business platform to show during their market dates and is an opportunity to demonstrate the collective talent of an important segment of our industry.”

The CFDA, which owns the Fashion Calendar, will organize the shows aligned with New York Men’s Market Week. Amazon’s fashion sites – including Amazon Fashion, East Dane, and MyHabit – are Presenting Sponsors with additional support from Shinola.

New York Fashion Week: Men’s will feature a mix of runway shows, presentations and special events. CFDA Board Member Tommy Hilfiger was an early champion of New York Fashion Week: Men’s and will participate in the inaugural event—so will Calvin Klein Collection, Michael Kors, Rag & Bone, Public School, Billy Reid, Todd Snyder, Michael Bastian, Ovadia & Sons, Robert Geller, Duckie Brown, Patrik Ervell, Orley and Kent and Curwen, with more names to be confirmed.

*Contact Prominence Marketing Group to get your brand involved in NYFW-Men.
Email Address: fashion@prominencemarketinggroup.com

Source: CFDA.com

New York Fashion Week has TWO new homes!

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Since IMG announced that New York Fashion Week would no longer be held at Lincoln Center, it’s been anyone’s guess where the event would end up. Now, the company has confirmed that Fashion Week will officially relocate to Skylight at Moynihan Station on West 33rd Street, and Skylight Clarkson Square on Washington Street downtown, beginning this September. Neither space is new to fashion — both have played host to many shows over the years, including Kanye West’s Adidas launch, and runway shows for the likes Phillip LimPrabal Gurung, and more. Mayor de Blasio and his team were reportedly heavily involved in the selection process of the new spaces.

In addition to the new venues, Fashion Week will apparently also get another makeover, according to a statement released by IMG this morning. “We are focused on creating the best possible experiences that extend beyond a physical location and moment in time,” says Mark Shapiro, IMG’s chief content officer. “We’re looking forward to reintroducing the industry to a showcase of creative talent, style, and innovation that made the New York runways famous. Part of this showcase involves staying close to inspirational hubs for fashion, art, and music, and we’ve found great new homes for that in Skylight at Moynihan Station and Skylight Clarkson Square.”

Source: NYMag

FASHION PR: PRominence Marketing Group

Friday Five: Five Ways New York Fashion Week Leveraged Social Media

Last week, fashion aficionados flocked to New York City to partake in Fashion Week 2012 shows and events. While the world of fashion has always been seen as an exclusive and elite circle, the adoption of social media tactics for these events has created a more accessible and interactive environment. Well-known and lesser-known designers have been creatively leveraging their brands in the online space to not only create buzz, but to build a new base of fans outside of the typical luxury consumer.

As consumers gain more access through behind-the-scenes news shared via social media, everyone becomes a critic, whether they are front row at a runway show or casually checking in on Twitter or Tumblr. Here are a few ways the gap between high-end designers and everyday consumers is being breached in the social space:

    1. Increased Accessibility

While front row seats at runway shows have long been the most coveted seats in fashion, many designers have added a live streaming component to their shows, allowing their latest collections to be viewed by consumers around the world. This type of access gives consumers the feeling of being involved in this exclusive scene while also encouraging them to share thoughts with other fashion-focused connections on various social media platforms. Conversations which were once dominated by fashion editors and bloggers are now driven by consumers, ranging from huge fashion fans to the casual observer.   In addition, rapidly growing platforms like Tumblr, which partnered with Milk Studios and Pinterest, add a visually appealing layer to online buzz. Joining in on the Pinterest craze, The Wall Street Journal created event-specific Pinterest boards with its favorite looks and leveraged its Instagram account, creating a more holistic social experience for WSJ.

    1. Expanded Sense of Community

Social media gives consumers a powerful voice, which requires deft management of messaging and content strategy from a brand perspective. Luxury brands, such as Oscar de le Renta, are best-in-class examples of building on an already established community while making an effort to seek out prospective purchasers through innovative efforts via social platforms. To reach a broader audience, the brand launched OscarPRGirl on Pinterest and Tumblr to interact with consumers who may not be within the target demographic, but are still interested in fashion and style. The demographic of Pinterest and Tumblr users doesn’t skew toward the average Oscar de la Renta consumer, but it asserts the brand as a valuable resource for all consumers, not just an elite few.

    1. Model Behavior

While much of the focus of Fashion Week is placed upon the latest looks from the most sought-after designers, the models participating in these events are likely to be active on social media platforms as well. Much like working with bloggers or spokespeople, these models represent the labels they are working for in the social space. Sharing backstage photos, tweeting updates from the makeup chair, or updating Facebook with video from the backstage area, the models can be utilized as brand ambassadors. For example, Coco Rocha essentially used social media to transform herself from runway model to fashion event ambassador over the last few New York Fashion Week seasonal events. HerFacebook and Twitter feeds are the go-to source for runway show gossip, news, and looks, and she is ramping up her use of Vimeo and Pinterest. By garnering a large online audience, she has catapulted herself into the digital realm while remaining a sought-after runway fixture.

    1. Encouraging Sales via Social Media

Brands are encouraging attendees to tweet, photograph, blog, and engage on a variety of networks to close the gap between the hype of a new collection and the time it actually takes to hit the store. Labels such as Burberry, which launched a pre-shopping experience called “Runway to Reality” on its website, are embracing a digital “Shop the Runway” concept, allowing consumers to dictate what lines end up on store racks. Harrods, an upmarket department store, has gone one step farther by posting images of runway designs to its Facebook page and purchasing those that receive the most “likes” for its shop floors. As social media outlets offer consumers insight and access to the fashion world, companies are benefiting from free publicity and a gained understanding of purchasing preferences.

    1. David Vs. Goliath

While New York Fashion Week tends to place a great deal of emphasis on the most powerful brands, this is also an opportunity for fledgling designers and fashion houses to showcase their work to a highly influential crowd. To maximize this opportunity, designers like Prabal Gurung deftly leveraged their social media presence to amplify chatter about their collections, allowing their names and designs to resonate beyond the usual suspects of the fashion world who may not be as adept at tapping into their online communities for support and feedback. The ICB by Prabal Gurung show presented the first online, invite-only runway show allowing viewers to easily discuss the line via social platforms and experience the show from all angles, as well as from backstage, while getting a better view of the garments first time around via online-embedding capabilities, high-resolution photos, interviews, and behind-the-scenes footage. The end result was an increase in online conversation about the brand, whether well received or not, by offering something different from the norm.

The fashion world, like many other industries, will continue to explore and experiment with new social media tactics to boost engagement and give fans an authentic, unique online experience. These strategies are applicable to all industries wishing to leverage their brand, gain consumer insight, increase their fan base, and ultimately increase profitability. How would you apply these tactics to your brands?

 

Source: Friday Five: Five Ways New York Fashion Week Leveraged Social Media.

Original Not Equal Presents LaureLuxe Metal Couture and Jewelry for Fall Fashion Week 2010

Original Not Equal Presents LaureLuxe Metal Couture and Jewelry for Fall Fashion Week 2010

This private viewing will showcase LaureLuxe’s chic yet edgy spin on eco-friendly metal couture jewelry in addition to the unveiling of its first collection for men

New York, NY. – February 4, 2010- Original Not Equal (O.N.E.), a New Jersey based talent management agency, will host an exclusive preview of LaureLuxe’s 2010 fall collection of Metal Couture and Jewelry at Loft 676 in Soho on February 10th, 2010 at 7 p.m. The eclectic television/radio personality/artist, Amanda Diva, has been scheduled to host the unveiling of LaureLuxe’s new collection.

Sean Christopher, President of O.N.E., stated “We are extremely excited to produce such a highly-anticipated show during NYFW this year. LaureLuxe designs are urban-inspired yet avant-garde and our guests will see each piece come alive once the models hit the runway.”  LaureLuxe also happens to be socially conscious of the environment; hand-crafting each piece of jewelry with recycled aluminum chains and geometric shapes.  Every couture piece is customized to fit the individual client.  With celebrity clients such as Free from BET’s 106th and Park, Foxy Brown, and Amanda Diva, LaureLuxe has found its niche in the market. In addition to designs catered for women, the show will also preview a men’s collection as well.

For more information regarding this event, please contact Davia Archer, at 1.866.620.1408 ext. 704 or at d.archer@prominencemarketinggroup.com. To attend the private viewing of the collection, please send your RSVP to RSVP@originalnotequal.com.

About the LaureLuxe brand:

Designed from recycled aluminum geometric shapes and accentuated with gold and silver aluminum chain, each piece is uniquely sexy and inspired by the local urban art scene in Brooklyn, NY.

Laurel Mae DeWitt is the designer and creator of the LaureLuxe brand. A native New Yorker, DeWitt has a youthful creativity and craftiness that can only be described as fantastically unique and urbanely bold. She has designed for brands such as Cynthia Rowley, Michael Kors, Rocawear and Oscar De La Renta Intimate Apparel. Her cutting edge metal jewelry and accessory pieces have been worn by Amanda Diva, Miss New York USA 2008, and other entertainment industry clientele.

About Original Not Equal:

Original Not Equal (O.N.E.) was founded in 2006 with a mission to bring quality talent back to the industry. In providing guidance and knowledge to an assortment of talents, O.N.E. has evolved into one of the top talent management agencies in New Jersey. O.N.E.’s agents are equipped with passion and awareness which aids to the success of their talents in this competitive industry. It is our mission to guide each of their unique talents on the path that leads to a long successful career in this ever changing business. For more information, please visit the agency website at www.originalnotequal.com or visit Twitter page at www.twitter.com/one_talent

Media RSVP: info@prominencemarketinggroup.com