It’s a phrase I hear over and over again from many brands — “I’d love to hire someone to launch our publicity campaign professionally, but we can’t afford it, so I’m just going to have to do it on my own.” Prominence Marketing Group understands that every growing company cannot afford a 5K-10K monthly public relations retainer.
Using PR as a marketing tool also allows you to gain credibility for your business. Reason being, PR presents people with information from a third party. We are much more likely to trust positive coverage about companies that we read in a newspaper, magazine, or on an online press release. Compare that to the only alternative that will reach the same volume of audience, such as using television, billboards, radio or other advertising methods. When you compare the two, you can see why more and more businesses are starting to develop PR strategies.
Overall, developing a successful PR strategy is fundamental in taking businesses to the next level. It provides the following benefits:
-It provides a vital role in promoting businesses to their customers.
-When done correctly, it can often provide a greater result than advertising, whilst costing less.
-It allows you to quickly respond to opportunities within publicity.
-If you ever experience bad press, having a solid PR strategy in place will reduce the damage caused.
-It can improve the overall image of a company within the community.
The Prominence Marketing Group Public Relations Accelerator Program awards one brand per quarter with public relations support at half the cost. To be considered for the PMG Public Relations Accelerator Program, please click here.
Sophistication, Fashion & Bravura was the atmosphere for the preview of SHERMAИ | PRESTOИ fall/winter 2014 Capsule Collection, held March 18th at Studio 4 in New York, NY. The invite-only affair hosted a bevy of prominent fashion aficionados & media. Guest enjoyed the display of the wonderful Capsule Collection worn by SHERMAИ | PRESTOИ model and sipped drinks provided by Milagro Tequila.
The Capsule Collection draws inspiration from Nostalgic New York meets contemporary design. As homage to New York, the Capsule Collection boosts functional yet subtly lush pieces inspired by the everlasting New York culture. The capsule assortment of outerwear pieces utilize cashmere wool blends, leather trimmings, high collars and exuberant fur finishes to display a story intended to encapsulate the metropolitan man’s seasonal necessities.
“Understanding that our consumer has an already well-endowed closet, we wanted to introduce a capsule of distinct pieces which enriched their wardrobe,” says Preston Williams, Creative Director of SHERMAИ | PRESTOИ.
Sponsors of the SHERMAИ | PRESTOИ fall/winter 2014 Capsule Collection preview included: Emerging fashion photographer Jesus Baez, BOSS Models, Milagro Tequila, and Angel Naula Furniture.
To join the conversation on Twitter follow @ShermanPreston and use hashtag #shermanpreston
About SHERMAИ | PRESTOИ
SHERMAИ|PRESTOИ is a contemporary tailored brand conceptualized for the metropolitan man. Distilled in the culture of New York, the label emphasizes the importance of impeccable style and fit. The brand set out to engineer a label enriching the modern man’s wardrobe and personifying his environment. The outcome is a brand valuing personal gratification and cemented in integrity, pride and self-worth. For more information visit www.shermanpreston.com
Our lightly scented Ayurvedic oils and conditioners will immediately leave your hair shinier, healthier, and full of body. KeraVada oils are infused with the best organic herbs fresh from the rolling fields of India. We use the traditional indian method that has been widely used throughout India for thousands of years. Our methods naturally create robust oils, rich in vitamins, minerals and proteins that increase the growth and thickness of your hair.
Known throughout the centuries for their ability to dramatically moisturize the hair shaft, Amla, Brahmi, and Bhringraj, along with our exclusive nourishing herb complex, are slowly infused into a balanced mix of pure coconut, olive and GrapeSeed oils. KeraVada concentrated oils are sure to invigorate your tresses and have an immediate impact on your hair with your first use.
No Junk, all Natural:
You will appreciate that we proudly use no mineral oil, vegetable oil, waxes, or other fillers that leave a messy buildup or clog your scalp. You may choose from a wide range of popular lightly fragrance products or go naked with our unscented version. Designed for all hair types, Kera Vada oils are the decadent treat your hair has been waiting for.
It is important for PR pros to educate others about what we can do for organizations.
This means explaining how our work benefits bottom-line goals. Part of this is showing and telling people what PR is and isn’t.
Here is a quick checklist of what PR is not:
1. The department whose sole purpose is to write, edit, and hawk press releases.
2. The business function whose only raison d’etre is publicity.
3. A business function that deals with the media and/or bloggers and NOTHING else.
4. A way to get free advertising—pure and simple.
5. Ever guaranteed to generate coverage.
6. Ever 100 percent controllable.
7. A profession filled entirely with unctuous jackasses.
8. Journalism’s peon.
9. A highly scientific discipline.
10. A craft that has figured out—with any sort of consensus—how its true organizational value should be measured.
11. A business function from which many CEOs emerge.
12. A profession whose practitioners have sound knowledge of business fundamentals.
13. The vocation that idiots who could not make it as journalists go into.
14. Always best carried out by former journalists.
15. The only place to house social media.
16. A complex voodoo priesthood that can only be carried out by geniuses with tons of experience.
17. Capable of whitewashing all sins.
18. A profession whose practitioners are all adept at speaking plain English.
19. Necessarily or invariably the adversary of media.
20. A synonym for spin.
Will Packer (Rainforest Films) & Terrence J (106 & Park) are gearing up for ‘Think Like A Man’ and are celebrating their style on the upcoming double cover of BE Entertained Magazine. Both Will & Terrence are passionate about the movie project and are equally as proud to grace the cover of BE, which releases nationwide on March 26th.
In the Issue, Terrence & Will both discuss the impact ‘Think Like A Man’ has not only made on them & their perspective careers, but the impact the film will also leave on everyone that hits the theaters on the weekend on 4/20 and the following weeks. In there equally stylish cover stories, the two dapper dons showcase just how BOSS they both are, getting fly from head to toe, draped in grown man attire.
BE Magazine’s Men’s Issue also has features on BET’s Stephen Hill, Akoo Clothing’s Jeff BElizaire, Shark Tank’s Daymond John, CLEONS Clothing, & plethora of other stories that’ll leave you thinking like a man…Visit http://BEmagazine.me for more information on BE Magazine’s Men’s Issue. Follow @TerrenceJ @WillPowerPacker & @BEmagazine on Twitter
Industry Expert Keisha McCotry shares best practices for personal branding with the “BRAND ME PLEASE” live webinar
July 25, 2011-Los Angeles, CA -Prominence Marketing Group, today announced that it will host a live Webinar on September 4, 2011 at 4pm EST. The event, entitled “BRAND ME PLEASE,” will focus on enhancing your personal brand. The session will feature Keisha McCotry, Principal of Prominence Marketing Group – and will address topics including:
- How to evaluate your current brand
- Identify ways to strengthen and improve your brand
- Develop plans and tactics for implementation of your brand
- Identify the essential building blocks of a successful brand
- Create a gripping brand position
- Conduct marketing research to evaluate brand progress
- Grow your professional network
- Become known as an “expert” in your field
- Social Media Branding: Twitter, Facebook, Blogs and LinkedIn!
“We all need to understand the importance of personal branding. We are CEOs of our own companies and to be successful today, we have to increase our personal brand,” said McCotry. “Our key objective for this Webinar is to provide participates with useful information to allow them to most effectively use the strategies to increase their personal brand image.”
For event details and registration, please visit: http://goo.gl/8T2jP
Follow Prominence Marketing Group on Twitter at: http://www.twitter.com/prominencepr
About Prominence Marketing Group
Prominence Marketing Group (PMG) is a next-generation communications agency. Fueled by an entrepreneurial spirit, PMG is able to propel clients and their brands farther. In addition to traditional media and corporate relations, Prominence Marketing Group specializes in social media, digital marketing and creative services. PMG works with organizations to implement integrated communications programs on a national scale. PMG works with leading and emerging brands across multiple sectors, including wine & spirits, consumer, government, entertainment, healthcare, legal, non-profit, travel, and fashion. PMG has offices in Atlanta and Los Angeles. For additional information visit our website www.prominencemarketinggroup.com